Marketing a small business can be challenging at the best of times - with so much to consider from planning and implementing business development campaigns, through to consistently creating new and standout ways to engage, communicate and promote your brand.
However, success cannot be achieved without a strategy!
Whether you need to generate fresh leads and new customers for your business, or you're happy operating as you are, you always need to create a proactive digital marketing strategy if you want to stay on top!
Moreover, you need the right digital marketing strategy...
A digital marketing strategy that provides rock steady focus and guides direction; that identifies your potential customers and how you can communicate with them and – because timing is absolutely crucial – you need a marketing strategy that will also tell you when to communicate and how often.
Isn't it time you took your digital marketing seriously?
Your Digital Marketing Strategy!
Turn your Content into Customers,
and your long term strategy into lifelong Success!
A practical, hands-on, jargon-free, digital marketing training course for small-medium sized business owners, coaches and consultants - who know their business has potential but need to step up a gear with their digital marketing activity!
This course will provide expert knowledge and guidance to enable you to plan, create, and implement a proactive and measurable digital marketing strategy for your business.
On completion, you will have a full understanding of the essential tools, channels and techniques to grow a more profitable and sustainable business.
You can get 1-1 access to me - a fully qualified and experienced marketing coach who has experienced it all, and will work with you to create your digital marketing strategy!YES, I NEED A STRATEGY. ENROL NOW!
Hi! I'm Simon Clayton - your Digital Marketing Coach!
I'm a professionally qualified marketing and leadership coach and educational specialist with a proven track record in training and mentoring business leaders, entrepreneurs and in-house management teams.
During my 25+ year career I've owned, managed and built businesses, as well as provided leadership and strategic change management to a diverse range of public, private and third sector organisations.
In 2016, I launched my own coaching and training consultancy, Marketing Skills Academy, providing a range of results-driven training workshops and coaching programs. It has continued to grow, establishing itself with a strong portfolio of clients across the UK and Europe.
During my career there’s always been one constant belief I’ve adhered to...
If you want to achieve success in any business – no matter what interest, industry or sector - you need a clearly defined plan!
What you will learn
The course is divided into five key phases for optimum development:
Phase One - Plan your
This first phase will introduce you to three essential elements needed before embarking on any digital marketing activity:
How to define your SMART Objectives:
Learn how to set the direction and actions required to reach your business goals!
How to define your Target Audience:
Learn how to understand who your ideal buyer is, creating customer personas to focus your marketing efforts on a more concentrated group of people!
How to define your Digital Proposition:
Learn how to define your 'digital persona' by understanding what sets you about from your competitors and how best to communicate your USP!
Phase Two – Build your Digital Ecosystem
Establish which digital marketing tools are the most appropriate for your business and how best to use them, including:
Your Website - How to create the perfect experience for your target audience, using the know-how needed to engage, communicate and convert them!
Your Social Media - How to choose the most appropriate network and build a thriving community!
Your PR - How to gain exposure from different types of media!
Your Search Marketing - what you need to consider when planning your search campaigns!
Your Email Marketing - Learn the 6 key elements for email marketing success!
Your Mobile Marketing - How to integrate mobile into your digital strategy!
Phase Three – Create your
Your content - it’s your brand voice and how you speak to customers.
More than that, it determines how customers see you and is the ultimate decider of if they continue to engage with you and make the decision to purchase.
During this module you will learn how to apply my four key ingredients for content creation success:
Make it Emotional!
Make it Visual!
Make it Physical!
Make it Educational!
PLUS! Bonus feature - the top 5 digital marketing content ideas!
Learn what's hot and what's not at the moment!
Phase Four – Launch your Marketing and Sales Funnel
Proactively plan your own marketing and sales funnel – using a range of tools, channels and techniques - to attract cold prospects and convert them into those warm leads who will buy from you!
To do this, I'm going to introduce you to the Conversion Funnel I use in my business - which has proved successful for me. It’s the perfect blueprint to map our activity into stages to ensure the customer journey is clear, communicated and effective.
Phase Five – Measure and monitor your digital marketing success
Results don’t just come at the end of your campaign. Monitoring must happen regularly to allow you to continue planning for the future.
Learn how to choose the most appropriate metrics that demonstrate whether you’ve achieved your marketing objectives and provide the intelligence to plan future campaigns including: Brand Awareness; Engagement; Lead Generation and Sales.
Feedback from satisfied business owners...
Laura - Business owner / designer
Jam-packed with valuable content!
"I found Simon's 'Supercharge your Digital Marketing Strategy' online workshop to be full of helpful and relevant advice. It was jam-packed with valuable content, had great structure for effective learning, and was delivered in a friendly and engaging way. Simon's passion for marketing and his expertise in this field is evident - I'd definitely recommend his workshop to anyone wanting to plan, review or regain focus on their digital marketing strategy."
Lorraine - Operations Director
Positively challenged and made us consider what we do!
"We've had the benefit of Simon's training and coaching over the last 6 months. I would 100% recommend Simon, he has positively challenged and made us consider what we do for Sales and Marketing. Simon has been a great support over the time we have worked with him, he coaches without you realising, it's more of a conversation. Lots of hints and tips shared through the session, which we will continue to use."
What you will get when you enrol
Enrol today and receive instant access to:
Lifetime access to Supercharge your Digital Marketing Strategy course
Created by qualified digital marketing professionals based on real-life experiences and expertise! Your enrolment purchase guarantees you lifetime access to the course with bite-size modules designed to walk you through a strategic process.
5 core planning and implementation phases - 10 videos + MP3 lessons
The structure of the course provides a practical, step-by-step process covering every aspect of digital marketing delivered across a 5-phase 7-stage learning journey.
Course Workbook / Worksheets
For each stage of the strategic planning process you can complete the associated worksheet, which can be home-printed or used onscreen as your go-to reference guide.
Valued at £1995!
Plus... you also get access to these bonuses!
BONUS 1 - eGuide
'How to plan your Digital PR campaign'
What is Public Relations?
How to choose the appropriate tools for your proactive campaigns.
How to create unique content that will engage and communicate with your audience.
How to measure your PR plan.
Valued at £29!
BONUS 2 - eGuide
'How to plan your email marketing campaign'
How to build and segment your email list.
How to plan and develop email marketing campaigns including personalisation, timing and design.
How to choose the appropriate metrics to measure success.
Valued at £29!
BONUS 3 - eGuide
'How to plan your search marketing campaign'
The difference between 'organic' and 'paid' search marketing.
How to research keywords and phrases.
How to plan a Pay-per-click (PPC) advertising campaign including remarketing.
Valued at £39!
Plus... you can also get access to:
2 private 1-1 coaching and mentoring Zoom calls with me!
That means as well as the online training + workbook + eGuides - which you can access any time during the duration of the program, you also receive:
Accountability + Clarity + Direction!
With 25+ years of experience in planning and managing strategic brand development and digital marketing communications, I've learnt a great deal and can't wait to share this and help you!
Valued at £299 per session!
Feedback from satisfied business owners...
Chris - Business Owner / IT Trainer
Made a massive difference to my business!
"In a short space of time, Simon has made a massive difference to my business. He puts forward great digital marketing ideas which are easy to put into practice, genuinely cares that you succeed and wants to help as much as possible. If you need digital marketing training and mentoring, go to Simon!"
Andrea - Senior Education Specialist
I feel better equipped to run my marketing department!
"I recently attended Simon’s session on Supercharging your Digital Marketing Strategy and I was blown away! The training was informative, helpful and I felt better equipped to run my marketing department. Came away feeling very motivated with some great new ideas. Thanks Simon!"
100% Money-Back Guarantee
We really want you to succeed! We have a spent a great deal of time and resources creating the Supercharge your Digital Marketing course and confident that you will thoroughly enjoy completing it. We want you to invest in your own professional development and reap the benefits for you and your business.
Therefore, we are willing to support this with our 30-day 100% money back guarantee - giving you every chance to buy with 100% confidence.
Frequently Asked Questions
Once I pay, do I get lifetime access to all the content?
Will I learn how to create and implement a digital marketing strategy for my business?
Can I complete the course in my own time / as quickly or as slowly as I like?
Is my enrolment purchase and login access permanent?
Do I get access to private coaching / mentoring?
Do I need any qualifications to join the course?
Can I share my enrolment login with someone else?
Do you offer refunds?
Will I receive any certification available for this course?
Do you make any learning guarantees?
Feedback from satisfied business owners...
Pip - Fitness & Lifestyle Coach
He has transformed me and my business!
"I have been working with Simon for a few months now and he has been just amazing. I had no idea what I was doing when I first started, and he has transformed me and my business with his motivational skills, expert knowledge and experience. He treats you as a person rather than another paycheck, and always goes above and beyond to ensure that you get the best possible results. I would not hesitate to recommend him to anyone who needs help with their business."
Lisa - Business Owner / Coach
Serious content that actually works and helps!
"Having attended Simon’s training programmes, I can thoroughly recommend him. A brilliant mix of humour with serious content that actually works and helps. Simon has a great delivery, really friendly and approachable, always happy to answer questions. Thanks Simon!"