Picture the scene…

You’re attending a business event – an opportunity to network!

You enter the room, exchanging glances with various people, some you recognise, others you don’t.

Suddenly someone approaches you. You’ve never met before – they’re friendly, extremely confident and they start talking to you.

They introduce themselves and their business … their unbelievable product / service … their enviable customer base … their amazing sales team … and this months ‘special offers’

At this point you’re feeling a little overwhelmed – but it continues…

Ok, so this sounds like a nightmare scenario (maybe you’ve experienced it), but it’s surprising how many businesses do this – every day – with their marketing.

They constantly push the ‘WHAT’

• WHAT my business is
• WHAT unbelievable product / service we provide
• WHAT an enviable customer base we...