Picture the scene…
You’re attending a business event – an opportunity to network!
You enter the room, exchanging glances with various people, some you recognise, others you don’t.
Suddenly someone approaches you. You’ve never met before – they’re friendly, extremely confident and they start talking to you.
They introduce themselves and their business … their unbelievable product / service … their enviable customer base … their amazing sales team … and this months ‘special offers’
At this point you’re feeling a little overwhelmed – but it continues…
Ok, so this sounds like a nightmare scenario (maybe you’ve experienced it), but it’s surprising how many businesses do this – every day – with their marketing.
They constantly push the ‘WHAT’
- WHAT my business is
- WHAT unbelievable product / service we provide
- WHAT an enviable customer base we...