£7.00 GBP

Change payment method

Your Marketing Masterplan digital eBook will be sent to you via return email. By submitting your details, you are agreeing to opt-in to a mailing list, which you can unsubscribe at any time with 1-click. Marketing Skills Academy adheres to GDPR 2018 and guarantees 100% privacy of your data. Your information will never be shared with any third parties.

Marketing Masterplan Digital Book

Learn how to plan, create and implement your marketing strategies and grow a profitable business.

What will I learn:

  • Purpose - Learn how to establish your business aims and set those measurable marketing objectives;
  • Intelligence - Learn how to define your target audience; Analyse your competitors; and complete a SWOT Analysis;
  • Proposition - Learn how to define your Brand Value Proposition and create a Unique Selling Proposition;
  • Tools - Learn how to review your existing marketing tools to plan the specific tactics across digital (web, social media, email...) and traditional media (direct mail, PR and events);
  • Conversion - Learn how to determine which tools and channels are the most effective at each stage of the conversion funnel and how / when they will be implemented;
  • Results - Learn how to set those key metrics for measuring all your marketing activity, across digital and traditional platforms - whilst keeping a close eye on your ROI!

244 pages including worksheets, templates, charts and guides to help you plan, create and implement your marketing strategies and grow a profitable business.