Phase 1 - Plan your strategy
Introducing the 7-stage digital marketing planning process including:
- How to define your SMART Objectives
- How to define your Target Audience
- Define your Digital Proposition
Phase 2 – Build your Digital Ecosystem
Establish which digital marketing tools are the most appropriate for your business including:
- Website
- Social Media
- Digital PR
- Search Marketing
- Email Marketing
- Mobile Marketing
Phase 3 – Create your Content
Apply the four key ingredients for content creation success:
- Make it Emotional
- Make it Visual
- Make it Physical
- Make it Educational
Phase 4 – Launch your Marketing and Sales Funnel
Proactively plan your own marketing and sales funnel – using a range of tools, channels, and techniques - to attract cold prospects and convert them into warm leads, who are ready to
buy from you!
Phase 5 – Measure your digital marketing success
Choose the metrics that demonstrate whether you’ve achieved your marketing objectives and provide the intelligence to plan future campaigns including:
- Brand Awareness
- Engagement
- Lead Generation
- Sales
PLUS - BONUS EXTRAS:
VIDEO: The Top 5 Digital Marketing Content Ideas – NOW!
WORKBOOK: Supercharge your Digital Marketing Strategy
MP3 AUDIO FILES – listen to the course on the go - your mobile, laptop, or tablet!