Phase 1 - Plan your strategy

Introducing the 7-stage digital marketing planning process including:

• How to define your SMART Objectives
• How to define your Target Audience
• Define your Digital Proposition

Phase 2 – Build your Digital Ecosystem

Establish which digital marketing tools are the most appropriate for your business including:

• Website
• Social Media
• Digital PR
• Search Marketing
• Email Marketing
• Mobile Marketing

Phase 3 – Create your Content

Apply the four key ingredients for content creation success:

• Make it Emotional
• Make it Visual
• Make it Physical
• Make it Educational

Phase 4 – Launch your Marketing and Sales Funnel

Proactively plan your own marketing and sales funnel – using a range of tools, channels, and techniques - to attract cold prospects and convert them into warm leads, who are ready to
buy from you!

Phase 5 – Measure your digital marketing success

Choose the metrics that demonstrate whether you’ve achieved your marketing objectives and provide the intelligence to plan future campaigns including:

• Brand Awareness
• Engagement
• Lead Generation
• Sales

PLUS - BONUS EXTRAS:

VIDEO: The Top 5 Digital Marketing Content Ideas – NOW!

WORKBOOK: Supercharge your Digital Marketing Strategy

MP3 AUDIO FILES – listen to the course on the go - your mobile, laptop, or tablet!