Books
Three books.
Three frameworks. One belief.
Meaningful progress begins with clarity,Meaningful progress begins with clarity, grows through intention and creates lasting momentum.
Across three books, I’ve explored three connected questions:
How do you grow a business?
How do you build a reputation people trust?
And how do you use everything you’ve learned to create what comes next?
Explore the books
The thinking behind the books
Different subjects. The same underlying idea.
Each book began with a practical question I kept seeing in my work.
How do business owners stop chasing tactics and build a proper marketing strategy?
How do experienced professionals become known, trusted and remembered?
And what happens when you’ve built a successful career but begin to ask: is this still what I want?
The subjects are different, but the philosophy is consistent:
Clarity + Intention = Momentum
That gives the reader a reason to see all three books as part of the same intellectual territory.
Business. Brand. Next chapter.
The three books explore different stages of professional and business growth:
Marketing Masterplan - How do I grow something?
Infectious - How do I become known and trusted?
Is This It? - What do I want to create next?
Together, they reflect the work I now do across strategic marketing, personal branding, leadership and professional transition.
Published
Marketing Masterplan
Turn marketing into meaningful business growth.
Marketing Masterplan was written for business owners who are doing plenty of marketing but aren’t always sure what’s actually working.
Rather than starting with channels and tactics, the book introduces a practical six-stage framework:
Purpose → Intelligence → Proposition → Tools → Conversion → Results
It helps you understand where you’re going, who you’re trying to reach, why they should choose you, which marketing activity deserves your attention and how to measure what matters.
Best for:
Business owners, founders, marketers and anyone responsible for growing a business.
Related pathway: Grow Your Business
Buy Marketing Masterplan
Published
Infectious
Build a personal brand people know, trust and remember.
A strong personal brand isn’t about becoming louder or more visible for the sake of it.
It’s about being clear about what you stand for, understanding the value you bring and building trust with the people who matter.
Infectious introduces the five-stage personal branding framework:
Purpose → Persona → People → Proposition → Promotion
A practical guide to strengthening your credibility, shaping your professional story and becoming known for what matters.
Best for:
Experienced professionals, leaders, consultants, coaches and business owners whose reputation matters.
Related pathway: Build Your Personal Brand
Buy Infectious
Forthcoming
Is This It?
Turn what you already know into what comes next.
You can build a successful career and still reach a point where something no longer feels quite right.
Is This It? is for experienced professionals who find themselves asking:
What do I want next - and how do I move towards it without throwing away everything I’ve already built?
The book introduces a practical five-stage Professional Transition Framework:
Reflection → Exploration → Direction → Translation → Activation
It’s about recognising the value in your experience, exploring where it could take you and turning that thinking into a credible next move.
Best for:
Experienced professionals considering a new role, different sector, consultancy, self-employment or portfolio career.
Related pathway: Professional Transition
Testimonials
What happens when ideas turns into action
Real experiences. Meaningful progress.A few words from readers who have used the books to think differently, take action and move forward with greater clarity.
“
"I'm really impressed with the content, layout and just how friendly Marketing Masterplan is. One of those books that you can go to when you need to work something out or get a practical solution. It will be a great help to sole traders, SMEs and even the corporates could learn something!!
Well worth a copy on your bookshelf unless you know everything there is to know on " how to plan, create and implement your marketing strategies and grow a profitable business".
John Doyle
Business Performance, Life Coach and Therapist
“
"As a new business owner, this book has helped to simplify many aspects of running a business and developing a personal brand. It is an easy read, packed with great advice and a really handy useful resource section at the end with tips for content creation, social media tools, SEO and email marketing tools. As a complete beginner, this book has become my go-to blueprint that keeps me on track.
Overall, I feel much more informed after reading this and I would highly recommend this book!".
Michelle Tierney
Wellbeing Coach | Doctoral Candidate
“
I've always found it challenging to write a marketing plan as there's so much to think about., and it's very easy to feel overwhelmed.
This book explains every aspect of marketing planning in an easy and understandable, bite-size format. There's lots of templates and diagrams, with live examples to guide you through each stage. I would strongly recommend this book to anyone who finds planning and implementing their marketing plan a challenge!
Derek Simpson
Managing Director
why I write
Writing helps me make sense of what I’ve learned...
Each book has grown out of experience - working with businesses, coaching professionals, teaching, leading teams and making a few career changes of my own.
Writing gives me the chance to step back, find the patterns and turn those lessons into something practical that other people can use.
That feels more personal than another promotional block.
Author enquiries
Book talks, bulk orders and media
If you’re planning an event, looking for books for a team or cohort, or would like to discuss a podcast, interview or media opportunity, I’d be happy to hear from you.
Bulk book orders
For organisations, leadership programmes, universities and events.
Author talks
Talks and discussions around the ideas behind the books.
Podcasts & media
Interviews, commentary and conversations around marketing, personal brand, leadership and professional transition.
Send an enquiry
Tell me a little about what you have in mind.
