Develop leaders people want to follow....
Practical. Relevant. Built around your organisation.
Today’s leaders need more than technical expertise. They need the confidence to lead people, communicate clearly, make better decisions and adapt when things change.
Less random activity. More strategic direction.
Build Your Marketing Masterplan
The modern leadership challenge
Leadership has changed - has your leadership development?
Develop the skills leaders need for the situations they face every day.
Managers today are expected to motivate people, manage performance, coach teams, communicate change, make decisions under pressure and increasingly understand the impact of AI and technology.
That’s why leadership development needs to go beyond theory.
It should help people become better leaders in the situations they face every day.
Leadership capabilities
Developing the skills modern leaders actually need
From self-awareness and communication to strategy, performance and future-ready leadership.
01
Lead yourself
Self-awareness, emotional intelligence, confidence and reflective practice.
02
Lead others
Leadership styles, motivation, coaching, mentoring and delegation.
03
Communicate and influence
Active listening, feedback, trust, storytelling and difficult conversations.
04
Think strategically
Strategic thinking, scenario planning, risk and better decision-making.
05
Lead change and performance
Change, accountability, performance, delegation and team effectiveness
06
Lead for the future
AI, digital leadership, innovation, agility and the future of work.
Coaching as a leadership skill
Sometimes the best leadership skill is knowing when not to give the answer
Better conversations create better thinking, stronger ownership and more confident teams.
Good coaching leadership creates space for people to think.
I help managers and coaching professionals strengthen the skills behind better conversations:
Active listening • Powerful questions • Coaching models • Feedback • Confidence • Knowing when to coach and when to direct.
Flexible by design
Build the programme your leaders actually need
Choose individual workshops or combine topics into a structured development programme.
Leadership Foundations
Leadership vs management, styles, purpose and self-awareness.
Leading Self & Others
Emotional intelligence, motivation, coaching and confidence.
Communication & Influence
Listening, feedback, trust, storytelling and difficult conversations.
Change & Strategic Leadership
Change management, strategic thinking, scenario planning and decision-making.
Future-Ready Leadership
AI, digital leadership, innovation and agile working.
Performance & Accountability
Delegation, KPIs, performance conversations and accountability.
How I work
Less lecturing. More learning by doing...
Practical, interactive development built around real leadership challenges.
My sessions are practical and interactive.
Participants discuss real challenges, work through scenarios, test ideas and leave with actions they can apply back at work.
Delivery can include:
Workshops
Multi-module programmes
Leadership coaching
Cohort programmes
Facilitation
Coaching skills for managers
Who I Work With
Is your marketing working as hard as it should?
Marketing Masterplan is designed for:
- ✓ Ready for greater responsibility or a different internal role
- ✓ Considering a move into another organisation or sector
- ✓ Business owners who want a clearer route to growth
- ✓ Founders who need to sharpen their positioning and customer focus
- ✓ Consultants and experts who want to generate more consistent opportunities
- ✓ Leadership teams who want marketing aligned with commercial priorities
- ✓ Businesses launching a new service, entering a new market or repositioning
- ✓ Organisations doing plenty of marketing - but struggling to see what’s really working
The common thread?
You want marketing to become more strategic, more focused and more commercially useful.
Testimonials
What happens when clarity turns into action
Real experiences. Meaningful progress.
“
Simon facilitated a full-day Marketing Masterplan workshop for us as part of the Creative Enterprise Growth Programme through Creative Central, and honestly, it was one of the best sessions we've delivered.
The day was engaging from start to finish. Attendees were energised, the feedback was brilliant across the board, and people left genuinely motivated. That's not always easy to pull off in a full-day format.
Racheal StraughanBusiness Owner / Director @ MarketCollective CIC
“
We've been working with Simon and his Marketing Masterplan program for the past few months - it's been a fantastic experience! Interesting, entertaining, educational and extremely relevant. Simon has worked with us to help us understand our marketplace, where want to position ourselves in that marketplace, how we should be marketing ourselves and to whom.
His approach is tailored, enthusiastic and engaging both for those with a marketing background and those without!"
Angela Anderson
Managing Director - Recruitment and Training
“
From previous experiences, Sales & Marketing courses can often be more heavily weighted to either of the disciplines. But Simon’s course was perfectly balanced to show how marketing can be used to generate sales, and vice versa.
Delivery was clear and concise, there were no grey areas and at the end of the sessions candidates were equipped to take away the information and implement it into their own strategies regardless of the sector in which they operate.
Ian WillisBusiness Development Manager
Why Me?
Why work with me?
My own professional life has taken several different forms...
I’ve spent more than 30 years working in marketing - from managing major budgets and leading marketing at board level to building businesses, advising clients and teaching marketing strategy at university.
That means I bring both strategic perspective and practical experience. I can help you step back from day-to-day activity, identify what really matters and build a marketing strategy that is commercially focused, realistic and usable.
My role is to help you make better marketing decisions, focus your resources and turn strategy into meaningful growth.
Then I’d make the credentials strip much more relevant to this particular service:
✓ 30+ Years in Marketing & Strategy
✓ Board-Level Marketing Leadership
✓ £10M+ Marketing Budgets Managed
✓ Business Founder & Adviser
✓ Fellow of the Chartered Institute of Marketing (FCIM)
✓ Author of Marketing Masterplan
✓ University Lecturer in Marketing and Start-up Mentor
Read My Story
The Thinking Behind the Work
Inspired by Marketing Masterplan
Marketing Masterplan was written around a simple idea:
Good marketing starts with strategy - not tactics.
The book introduces the six-stage Marketing Masterplan® Framework:
Purpose → Intelligence → Proposition → Tools → Conversion → Results
A practical framework for understanding your market, clarifying your positioning, choosing the right marketing activity and turning attention into measurable business growth.
Marketing Masterplan Coaching takes those ideas and applies them directly to your business, your customers and your growth priorities.
Published
Marketing Masterplan
Turn marketing into meaningful business growth.
A practical framework for creating a marketing strategy that attracts the right customers, builds stronger relationships and delivers sustainable growth, without wasting time or budget on tactics that don’t work.
Ready to Move Forward?
Your experience is not something to move on from.
It’s something to move forward with.
You’ve spent years building knowledge, judgement, relationships and credibility.
The next stage isn’t necessarily about becoming somebody new.
It’s about understanding where everything you already know could take you next - and having a practical strategy for getting there.
If you’re ready to explore your next professional move, let’s have a conversation.
Send an enquiry
Tell me a little about where you are and what you’re working towards.