Build Your Personal Brand...
Become known for what matters
Your personal brand is the reputation you build around your experience, expertise and the value you bring.
I’ll help you position that value clearly, build trust and become known by the people who matter.
Powered by the Infectious® Personal Branding Framework.
Build Your Personal Brand
Your reputation matters
People already have a view of you
Whether you manage it consciously or not, people are already forming opinions about what you’re good at, what you stand for and whether they trust you.
Personal branding helps bring those perceptions into alignment. It can help you:
01
Become known for your expertise
02
Build trust, credibility and authority
03
Communicate your value with confidence
04
Attract opportunities aligned with what comes next
The Infectious® Personal Branding Framework
Build trust. Build authority. Build influence.
A powerful personal brand isn’t built through algorithms or attention - it’s built through trust.
The Infectious® framework focuses on five areas:
Purpose
What do you stand for?
Clarify your values and goals so your personal brand is grounded in what matters to you and where you want to go.
Persona
What makes you credible and distinctive?
Define your credibility, brand story and identity so people understand who you are and what makes you memorable.
People
Who do you need to influence?
Identify your circle of influence and the customers, colleagues, peers or decision-makers who matter most.
Proposition
Why should people choose or trust you?
Shape your unique value proposition and develop the authority products, ideas and evidence that demonstrate your expertise.
Promotion
How will people find and remember you?
Build your promotion hub through social media, content and networking so your visibility grows in a way that feels consistent and credible.
What we build together
More than a LinkedIn makeover...
Depending on the engagement, we may develop:
Your Personal Positioning
What you want to be known for and why it matters.
Your Professional Story
A clearer way to explain your experience and value.
Your Brand Messaging
The words, themes and ideas that communicate what you stand for.
Your Credibility Strategy
The evidence and authority that support your positioning.
Your Visibility Strategy
How you show up through LinkedIn, content, networking and relationships.
Your 90-Day Action Plan
A practical plan for building momentum.
Personal Branding Coachingr
Who I Work With
Is your reputation keeping pace with your experience?
Personal Branding Coaching is designed for:
- ✓ Experienced professionals repositioning themselves for what comes next
- ✓ Leaders who want to strengthen their authority and influence
- ✓ Consultants, coaches and experts whose reputation drives opportunity
- ✓ Founders and business owners who want their personal brand to support their business
The common thread?
You have experience and expertise - but you want the right people to understand its value.
Testimonials
What happens when clarity turns into action
Real experiences. Meaningful progress.
“
I worked with Simon over a period of six months to clearly define my personal brand. His approach took me on personal discovery journey and the outcome is better than I could have imagined. None of this would have been possible without Simons mentoring, direction and support."
Jessica Williams
Founder & CEO
“
Working with Simon over the past few months on my personal branding has been an absolute joy. He brings a rare blend of professionalism, insight and calm confidence that makes the whole process feel both grounded and genuinely enjoyable.
I now have so much more clarity and structure in how I show up, market my business and communicate my message.
Gwen Baird
Certified Business Coach
“
With his insightful and positive approach to coaching, Simon has challenged me to think differently and to use my skills more effectively. His experience and his enthusiasm is evident in every interaction.
Over the last three years he has become an integral part of our support programmes for future leaders.
Tracey FawcettLeadership & Development Officer
Why me?
Why work with me?
My own professional life has taken several different forms...
I’ve spent more than 30 years working across marketing, communications, leadership and business - helping people and organisations understand how they’re perceived, how they build trust and how they communicate value.
That experience gives me a different perspective on personal branding. I don’t see it as self-promotion or surface-level visibility. I see it as the strategic management of reputation, credibility and influence.
That thinking became the foundation of my book, Infectious: How to Master Trust, Authority and Influence, and it now shapes the way I help experienced professionals become clearer about what they stand for, what they want to be known for and how they build trust with the people who matter.
✓ 30+ Years in Marketing & Strategy
✓ Board-Level Marketing Leadership
✓ £10M+ Marketing Budgets Managed
✓ Business Founder & Adviser
✓ Fellow of the Chartered Institute of Marketing (FCIM)
✓ Author of Marketing Masterplan
✓ University Lecturer in Marketing and Start-up Mentor
Read My Story
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Join The Next Chapter
A weekly email for experienced professionals thinking about how to make better use of what they already know.
Ideas on professional transition, personal brand, leadership, opportunity and meaningful growth.
No need to start again. Just useful thinking about what comes next.
The thinking behind the work
Inspired by Infectious® Personal Branding
Infectious: How to Master Trust, Authority and Influence explores why some people become known, trusted and remembered - while others with just as much experience and expertise remain overlooked.
The book introduces the five-stage Infectious® Personal Branding Framework:
Purpose → Persona → People → Proposition → Promotion
A practical framework for clarifying what you stand for, strengthening your credibility, identifying the people who matter, shaping a clear proposition and building visibility in a way that feels authentic.
Personal Branding Coaching takes those ideas and applies them directly to your reputation, your positioning and what you want to be known for next.
Published
Infectious
Build a personal brand people know, trust and remember.
How to master trust, authority and influence with the 5-P Preneur Personal Brand Blueprint. Whether you’re a leader, consultant or business owner, your reputation is one of your greatest assets. Learn how to build trust, communicate your value and become known for what you do best.
Ready to move forward?
Your experience is not something to move on from.
It’s something to move forward with.
You’ve spent years building knowledge, judgement, relationships and credibility.
The next stage isn’t necessarily about becoming somebody new.
It’s about understanding where everything you already know could take you next - and having a practical strategy for getting there.
If you’re ready to explore your next professional move, let’s have a conversation.
Send an enquiry
Tell me a little about where you are and what you’re working towards.
