Build Your Brand...
Become known for what matters
Your personal brand is the reputation you build around your experience, expertise and the value you bring.
I’ll help you position that value clearly, build trust and become known by the people who matter.
Powered by the Infectious® Personal Branding Framework.
Build Your Personal Brand
Your Reputation Matters
People already have a view of you
Whether you manage it consciously or not, people are already forming opinions about what you’re good at, what you stand for and whether they trust you.
Personal branding helps bring those perceptions into alignment. It can help you:
01
Become known for your expertise
02
Build trust, credibility and authority
03
Communicate your value with confidence
04
Attract opportunities aligned with what comes next
The Infectious® Framework
Build trust. Build authority. Build influence.
A powerful personal brand isn’t built through algorithms or attention - it’s built through trust.
The Infectious® framework focuses on five areas:
Purpose
What do you stand for?
Clarify your values and goals so your personal brand is grounded in what matters to you and where you want to go.
Persona
What makes you credible and distinctive?
Define your credibility, brand story and identity so people understand who you are and what makes you memorable.
People
Who do you need to influence?
Identify your circle of influence and the customers, colleagues, peers or decision-makers who matter most.
Proposition
Why should people choose or trust you?
Shape your unique value proposition and develop the authority products, ideas and evidence that demonstrate your expertise.
Promotion
How will people find and remember you?
Build your promotion hub through social media, content and networking so your visibility grows in a way that feels consistent and credible.
Personal Branding Coaching
Who I Work With
Is your reputation keeping pace with your experience?
Personal Branding Coaching is designed for:
- ✓ Experienced professionals repositioning themselves for what comes next
- ✓ Leaders who want to strengthen their authority and influence
- ✓ Consultants, coaches and experts whose reputation drives opportunity
- ✓ Founders and business owners who want their personal brand to support their business
The common thread?
You have experience and expertise - but you want the right people to understand its value.
Why Me?
Why work with me?
My own professional life has taken several different forms...
My own career has moved through corporate marketing, board-level leadership, redundancy, entrepreneurship, consultancy, university teaching, coaching, writing and speaking. I bring that experience together with more than 30 years in strategy, marketing, leadership and personal branding to help you understand where your experience has value, position it clearly and turn it into practical opportunity.
Then underneath have a visual credentials strip:
- 30+ Years in Strategy & Marketing
- Board-Level Leadership
- Business Founder
- University Lecturer
- Published Author
- Coach & Speaker
Testimonials
What happens when clarity turns into action
Real experiences. Meaningful progress.
“
Simon’s advice was absolutely brilliant for our business. Within a short time of putting plans in place we were able to grow the business and put an employee in place.
Dave RichardsonManaging Director
“
With his insightful and positive approach to coaching, Simon has challenged me to think differently and to use my skills more effectively. His experience and his enthusiasm is evident in every interaction.
Over the last three years he has become an integral part of our support programmes for future leaders.
Tracey FawcettLeadership & Development Officer
“
I’ve thoroughly enjoyed developing both my skills and knowledge when it comes to business strategy, leadership and maximising workforce development, all with the guidance of Simon’s expertise.
As a coach he is hugely supportive, and always finds ways to explain and rationalise situations or scenarios.
Lily BrothwoodBusiness Operations Manager
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A weekly email for experienced professionals thinking about how to make better use of what they already know.
Ideas on professional transition, personal brand, leadership, opportunity and meaningful growth.
No need to start again. Just useful thinking about what comes next.
The Thinking Behind the Work
Inspired by Is This It?
Is This It? explores the challenge facing many experienced professionals:
You may know that something needs to change, but that doesn’t mean throwing away everything you’ve built.
The book introduces the five-stage Professional Transition Framework:
Reflection → Exploration → Direction → Translation → Activation
A practical roadmap for recognising the value you’ve accumulated, exploring where it could take you and beginning to create what comes next. Professional Transition takes those ideas and applies them directly to your experience, your opportunities and your next move.
Forthcoming
Is This It?
Reinvent your next chapter with purpose and intention.
A practical guide for experienced professionals who have achieved success, yet find themselves asking, “What’s next?” Discover how to reflect on where you are, reconnect with what matters most and create a future with greater purpose, freedom and fulfilment.
Ready to Move Forward?
Your experience is not something to move on from.
It’s something to move forward with.
You’ve spent years building knowledge, judgement, relationships and credibility.
The next stage isn’t necessarily about becoming somebody new.
It’s about understanding where everything you already know could take you next - and having a practical strategy for getting there.
If you’re ready to explore your next professional move, let’s have a conversation.
Send an enquiry
Tell me a little about where you are and what you’re working towards.
