Individual and Corporate Training Workshops

LinkedIn for Business Growth Masterclass

Over 550 million users – over 40% use it everyday…

61 million users are senior level influencers – 40 million are in decision-making positions…

94% B2B marketers use to distribute content… and there’s over 1 billion personal endorsements…

LinkedIn for Business Growth Masterclass

As one of the fastest growing social networks in 2018, LinkedIn is THE largest business-oriented platform, with over 590 million professionals worldwide as active members; and more than 13 million companies having company pages.

KICKSTART YOUR LINKEDIN MARKETING STRATEGY

Download this free ebook to discover:
- What is LinkedIn?
- Reasons why you should have a LinkedIn profile
- 5 easy steps to optimise your LinkedIn profile
- How to nurture and grow your professional network
- LinkedIn etiquette
DOWNLOAD FREE EBOOK

Whilst 80% of users operate within a business-to-business environment, LinkedIn serves to build its member’s personal brands, rather than solely their business.

It is strictly used for exchanging knowledge, ideas and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field. It is also a proactive lead generation tool and is used by professionals across many sectors.

My LinkedIn training workshop has been created for professionals from all sectors, who want to grow their network by attracting and engaging with the 'right' type of contact, whilst enhancing their own personal brand. I'll show you how to create your profile and proactively plan and execute your engagement strategy 

"Working with Simon was like a breath of fresh air, he is totally 100% professional. Simon's delivery on LinkedIn for business was spot on. You were able to fully understand the whole process from initial set up of your profile all the way through to making deep and meaningful connections. Delivery of content throughout the day was done with ease and you were left with a full understanding of the way forward. I would fully recommend attendance on one of Simon's mastermind days - great value was delivered and much achieved in the session. This guy knows his stuff! "

Gwen B.
Managing Director

1: How to optimise your LinkedIn professional profile

Your professional profile is the first engagement point when connecting with people on LinkedIn. Therefore it is essential that your profile is structured and presented in a ‘business-friendly’ and engaging format including optimisation for the network search function as well as search engines such as Google and Bing.

The first session provides guidance and tips on how to create an optimised profile page.

  • Position your personal brand on LinkedIn
  • Create an engaging profile including summary and experience
  • Encourage endorsements and recommendations
  • Optimise your profile for the network search function, as well as Google / Bing

2. Developing your engagement strategy

LinkedIn is a powerful networking and lead generation tool. This session focuses on how to create a strategic and measurable engagement strategy enabling individuals and organisations to thrive by engaging effectively with their target audience including:

  • Introduction to the ‘Circle of Influence’ and using Advanced Search
  • Source prospects and create lists across the LinkedIn network for lead generation
  • Draft targeted and effective invitation and follow up messages
  • Create content for direct engagement and lead nurturing

3: LinkedIn free marketing tools

The final session provides an introduction to the various free marketing tools which LinkedIn currently offers including:

  • Company Pages
  • Groups
  • Publishing
  • SlideShare

"Simon's LinkedIn training session explained the key functions of the platform extremely well, covering how to optimise your profile as well as outlining a strategy to help grow and engage your network. The pace of the session was good and worked for those brand new to LinkedIn as well as those with some more experience on the platform. Simon’s delivery was great, using humour alongside his clear knowledge of LinkedIn to keep everybody interested."

Ian S.
Operations Director

READY TO GROW YOUR BUSINESS WITH LINKEDIN?

YES! LET'S TALK FURTHER
Close

50% Complete

Download my FREE LinkedIn ebook and receive further marketing goodness in your inbox!

Marketing Skills Academy guarantees 100% privacy. Your information will never be shared with any third parties. You can also unsubscribe from my emails at any time with 1-click. Check out my Privacy Policy for full details.