As with any marketing approach, however, measuring results so that you can see how your current strategy is working is critical. Metrics reveal:
If you are a small to medium-size business, spreading your marketing activities too thinly can be counterproductive.
You end up doing nothing well and your message gets diluted. Focusing on a few key social media platforms that work for your business means you can put more effort into them. It also makes the whole business of metrics much easier to understand.
As with any...
Nearly 300 billion emails are sent every day around the world and more than 80% of businesses use it as one of the primary marketing approaches. An email list contains a whole bunch of people who are interested in your business and likely to buy from it or hire your services.
Start-ups and smaller businesses often find it difficult to develop a clear brand that helps them stand out and resonate with potential customers.
Get your brand strategy nailed down and all else should lead from it. It will define the design and feel of your website, for example, and underpin all your marketing activity.
It defines what your business is about to you and your staff as well as your audience.
It’s not just that customers will easily recognise you online or on the high street. Strong brands create emotional connections.
What does that mean? Your customers stick with you and even influence others to buy your products or hire your services. When they see your logo, they have a sense of anticipation.
Strong brands lead to higher sales and more customers.
Here are some stats if you’re not completely convinced:
Unfortunately, it’s not always as simple as that...
Visitor number and engagement are some of the most common concerns for businesses with an online presence.
How do you not only become more popular but increase engagement with your site as well? Here are 5 strategies that you can implement right now:
It might seem like a no-brainer but putting in place the right marketing strategy for your business is critical.
According to software firm OutboundEngine, however, half of businesses don’t have one.
It's surprising how many businesses have a piecemeal approach, dabbling on social media here, trying out some PPC advertising there or writing a few blogs now and again.
If you want more people to visit your site and become customers, you need to:
Of course, this a big question, much along the lines of how long is a piece of string?
Most failing marketing strategies tend to have common problems associated with them, however. Heres my 6 reasons your current marketing strategy isn't working:
By coherent, I mean it doesn’t have joined-up thinking. All parts of your marketing strategy should fit together like a glove and each part needs to have a specific purpose and each part should compliment others.
You need to have a firm goal for what you want your marketing to achieve:
If you’ve always been a bit wary of online statistics about marketing, you’re not alone. There are thousands of them out there and many aren’t true or get misinterpreted.
To help, here are a few I’ve dug out from the many to help inform your 2021 marketing strategy and what they mean.
According to BrightEdge, 68% of experiences online start with a query on a search engine like Google. SEO is still an important part of any marketing strategy. While getting it right takes time and effort it should continue to be a priority for your business in 2021.
SEO essentials for search success:
How often do you find yourself thinking -
‘Why bother trying, I’m only going to mess up again’
‘People will talk about me - I’ll be a public failure’
‘I should stop wasting my time, I’m just not good enough - I should keep to my limits’
And it goes on...
You’re so busy over–thinking, over-analysing and ‘negatively mind-reading’, that you actually stop taking any decisive action!
This 'analysis paralysis' can harm you and your business
We’ve got to stop judging ourselves
Stop benchmarking ourselves against those who we perceive are more ‘successful’
Stop worrying about what might happen and focus on what we can change
And, be kinder to ourselves!
First – start telling yourself:
I am NOT my thoughts
I AM my actions
Second – take action!
Often taking that first step can seem HUGE, but in reality...
I'm talking about the plethora of unsolicited emails, advertising posts and messages that we receive for products and services that would never appeal to us.
This 'spam' exists because of bad targeting - not understanding your target audience, their ‘pain points’ and how you can provide a solution.
By defining who your ideal customer is and how to engage with them, will give you the power to one day, convert them into loyal customers.
So, before you invest any time, resources and hard-earned cash in your marketing and sales strategy – understand who your market is!
Sounds crazy, as it’s one of the fundamentals of growing a profitable business, BUT…
I’m seeing and hearing some horror stories at the moment where some businesses are getting it so wrong.
It’s a well-known fact the people will always...
Marketing can be a challenge at the best of times and constantly having to create fresh new content can be complex and challenging – especially at the moment, during these uncertain times.
‘Content is the fuel for the marketing and sales engine’
We need to keep creating and publishing it - at every stage of our marketing and sales funnel – from generating awareness through to converting leads into paying customers.
Even the stats tell us that content marketing is 3 times more efficient in terms of leads than outbound marketing.
So, if you feeling disillusioned, lacking motivation or lost for ideas, how about applying the 5E’s to your content marketing:
Whether it's writing blogs and articles, filming video, or creating eBooks and...