Whilst 80% of users operate within a business-to-business environment, LinkedIn serves to build its member’s personal brands, rather than solely their business.
It is strictly used for exchanging knowledge, ideas and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field. It is also a proactive lead generation tool and is used by professionals across my sectors.
“93% of B2B marketers considered LinkedIn the most effective for gaining leads over other channels”
Source: Content Marketing Institute
“62% of B2B companies have won a customer through LinkedIn”
“40% of B2B buyers consider LinkedIn...
Sound familiar? Then you’re not alone.
I recently visited a new client to talk about managing social media marketing requirements. Within ten minutes of our introduction, they informed me that social media wasn’t for them. It didn’t ‘work’ and therefore there was no need pursuing that avenue any further. When I asked why, they proceeded to tell me about the numerous social networks they had subscribed to in order to ‘stay ahead of the game’ and the types of ‘content’ they had inflicted on their...