Will it be the same as previous?
Focusing on the same customers and target consumers?
Using the same marketing tools and channels?
Spending the same budget?
Hoping (and praying) for the same results as this time last year?
If so - STOP!
Before you spend a penny more on your marketing, conduct an audit.
Far too many businesses make the mistake of throwing money at the same marketing and sales activities, not really sure what they will achieve - hoping it will go back to the 'good ole' days'!
Business has changed.
Consumers have changed.
Marketing has changed!
Marketing can be an expensive activity for your business, so it's good to know what's working and what isn't - long before you invest your...
The right tools and a strategic approach often lead to increased engagement and a higher conversion rate.
Here's my 5 tips for developing your email marketing campaigns:
Email marketing has the ability to generate high quality leads, but only if the right people sign up to your list. List building is one of the most important stages in the process.
You need to obtain quality prospects, otherwise the information that you send out is not going to have the desired effect.
Building a high quality list though takes time, patience and determination.
Ideas to build your list:
Well, actually... competitors can also be good for OUR business...
They can be an invaluable source of information and inspiration – and ultimately help us plan our marketing and sales strategies!
To begin, we need to consider who exactly we're competing with...
Initially it may seem obvious who your competitors are. But it’s not always straightforward as so many factors affect customers’ purchase decisions.
For example... thinking like one of your customers, what are their options? Say they work long hours, yes they could purchase from you – but who else offers the same solution? Who offers more? Your competitors may not be the same as you first thought.
If we then take a closer, more in-depth look at which...
Video is the most popular and effective technique your message across to your audience. Failing to use it is a missed opportunity of the highest order.
The good news is that implementing video marketing is easier than ever before. Platforms like Facebook and YouTube actively encourage it. Marketers have never had so much support.
Knowing where to start, however, can be a challenge. In this guide, we’re going to take an in-depth look at the tips, resources and strategies you should use when embarking on any campaign.
Want to learn more? Read on!
In case it wasn’t clear from the introduction, video marketing is important. It’s so important, in fact, that Facebook’s EMEA vice president Nicola Mendelsohn has come out and said that he expects video to be the ONLY way that marketers will advertise on the platform by 2021.
The prospect of marketing your business can be overwhelming, especially when your budget is tight.
But don’t despair! Often the most simple and cost-effective ideas can produce the best results.
Here are my 10 quick and easy tips to spend less and market more!
Before you spend a penny on your marketing...
How about doing a quick marketing audit?
Marketing can be an expensive activity for your business, so it's good to know what's working and what isn't long before you invest your hard earned cash.
For a small business, a marketing audit doesn't need to be too in depth, just concentrate on the important factors which have a big impact on your business operations, resources and spend. Such as:
Your target audience
Your marketing channels and tools
Your measurement and control
Do you want to get more engagement and business leads on social media?
Yes - of course you do!
But it's surprising how many people get it SO wrong when posting...
So, instead of the usual 'Tips to get more engagement on social media ' post... here's three things you SHOULDN'T be doing.
Hands up – who loves SPAM?
(and I don’t mean the canned cooked pork stuff you used to get at school)
The plethora of unsolicited emails and calls that we still get bombarded with on a daily basis.
Let’s face it, nobody does and yet it’s still cluttering our inboxes – unwanted offers and promotions – quite aggressive sometimes – for products and services that would never appeal to us.
As the quote says, spam exists because of bad targeting...
It’s surprising how many businesses think they know their customers and yet, there’s very often a gap between the basics they already know and, the behaviours and preferences that are key to reaching their target market and selling to them.
Defining who your potential...
It's surprising how many businesses still use lots of different marketing tools, not knowing whether they're getting ROI or just wasting time and money.
We all desire the 'personal touch' and thanks to new technologies, marketing has become much more personal.
And, choosing the ‘right’ tools and channels will enhance communication and engagement.
Here are my 6 tips to consider when planning your marketing strategy:
1. What value does your product / service offer your customer? What type of content will help you educate this in your marketing?
2. What types of media does your target audience consume – videos, blogs, eBooks - the list could be endless so prioritise!
3. Do you have a specific budget – always best to agree this first before purchasing so you don't overspend.
4. Do you have a specific timescales in mind – some tools and channels can take longer to gather momentum and provide results.
5. Which channels are your competitors using - what type...
Sound familiar? Then you’re not alone.
I recently visited a new client to talk about managing social media marketing requirements. Within ten minutes of our introduction, they informed me that social media wasn’t for them. It didn’t ‘work’ and therefore there was no need pursuing that avenue any further. When I asked why, they proceeded to tell me about the numerous social networks they had subscribed to in order to ‘stay ahead of the game’ and the types of ‘content’ they had inflicted on their...