5 Tips to achieve email marketing success

Email marketing can be a potent tool for marketing your products or services to people and can help to generate new interest in your campaign.

The right tools and a strategic approach often lead to increased engagement and a higher conversion rate. 

Here's my 5 tips for developing your email marketing campaigns:

1.  Build your list

Email marketing has the ability to generate high quality leads, but only if the right people sign up to your list. List building is one of the most important stages in the process. 

You need to obtain quality prospects, otherwise the information that you send out is not going to have the desired effect. 

Building a high quality list though takes time, patience and determination.

Ideas to build your list:

  • Email subscribe pop-up on your website – free tools such as Hellobar.com (below) are really effective for capturing visitors email addresses.
  • Similarly, create a dedicated landing (or squeeze) page to capture email addresses...
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How to repurpose content to increase social reach and engagement - 10 ways

 

Creating content (such as blogs, video, eBooks, Infographics, etc...) can be time consuming, especially if you’re constantly trying to create new content to share across your social networks.

However, by repurposing our content we extend our reach and exposure, saving valuable time and resources to run our business.

“When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.” Ref: HubSpot

In my video post I’ve mentioned 5 different types of content, which can be repurposed, from a single blog post. Below I extend that further to 10 pieces of content... all created by the same blog post. Enjoy!

  1. Write a blog post – say 500-1000 words and post on your website. This can then be promoted across all your social networks.

  2. Upload the blog post into video software (such as Lumen 5), which will turn your blog into a video post.

  3. Create a...
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