Whilst starting my laptop, she strategically placed a self-branded Kit Kat next to my coffee. Logo on the front in brand colours - contact details on the back - simple, subtle and highly effective!
WOW!!! How crafty... how sneaky... how absolutely brilliant!!!
Now, before I get bombarded with comments telling me "this isn't new, it's been around for years!" - I know, BUT it's still one of the most underrated forms of engagement marketing which doesn’t have to cost a fortune!
Marketing your business doesn't need to be highly sophisticated or super clever - sometimes the most simple ideas are the best!
Just think about how you can promote your business using your regular, run-of-the-mill communication channels... for example:
👉 Email signatures – a great opportunity to place a banner advert or text promotion with a hyperlink back to your website.
👉 Invoices and monthly statements – how about including a dedicated url or blog post link to a promotion landing page or invitation to an event... you could also include this on delivery notes, envelopes, tags, labels and packaging too!
👉 Business cards – still as popular as ever... how about including a unique link / QR code? Relatively easy to create and it works too!
👉 Answerphone message – provide useful tips and free advice - keeping your caller ‘engaged’.
Word of warning however... unless you have a voice like Mariah Carey, I'd forget the singing messages ;)
👉 Christmas, birthday and anniversary cards – another simple, memorable opportunity to promote your business.
Be mindful of Valentines cards - that can get you into all sorts of trouble... apparently :)
Are you taking advantage of Sneaky Marketing?