I’m sure, like me, these conjure up mixed emotions for you too.
Stories can be engaging, enlightening and educational...
They can take us to another place – a different world or make us perceive and understand things differently.
Storytelling is also a powerful technique for marketing our business brand
We can craft key messages aimed at specific audiences to capture their attention and begin to build a relationship.
This in turn, forms an emotional connection – ultimately to become a customer - a happy, loyal and valued customer!
“Facts tell, but stories sell.”
One of my favourite quotes by Bryan Eisenberg.
So, whilst we are still enduring this period of lockdown, why not start thinking about your story?
How will you promote...
I’m sure we can all remember a time when we experienced poor customer service...
And, I’m sure we told family, friends, colleagues – and the rest of the world on social media!
As buyers and consumers, we have more power and control than ever when it comes to deciding what, where, how and when we purchase.
Which puts a great deal of pressure on business owners - as first impressions DO count!
So here’s my five tips for making a positive first impression with your marketing: