How to build your personal brand using Public Relations

Public Relations (or PR) is all about maintaining a favourable image with the general public. It’s often conflated with damage reputation management but is so much more wide-ranging than this. It’s used to promote organisations, businesses and individuals.

For example, a film production company may launch a PR campaign to promote their new movie. A smartphone manufacturer can do the same to launch their new product. And an individual can launch a public relations campaign to build their brand.

In the past, PR was largely limited to media such as the TV, Radio, and press. In the last couple of decades, public relations campaigns have been increasingly out in digital ways, using channels such as social media, influencer engagement and pay per click advertising.

Create a PR strategy

If you are hoping to build your personal brand, either to help your career or compliment your business brand, public relations is a powerful tool.

As with any other form of marketing,...

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VIDEO PODCAST: Meet The Book Authors: Simon Clayton - 'Marketing Masterplan'

What does a global pandemic, being busy fool, procrastination, Depeche Mode, Andy Warhol and trips to Russia all have in common?

They all feature on a recent video podcast interview for The Content Marketing Show - with the awesome Pascal Fintoni - digital marketing trainer and public speaker!

 In this episode Pascal and I talk about:

  • My vision for the book as a product for his business and for strengthening my positioning as a coach
  • My journey into self-employment and my approach to personal branding as a marketing strategist
  • How the content of the book was inspired by my work as a coach and by the many questions from my clients
  • Sometimes the smallest and simplest bit of information can have a major impact on your audience and should be captured as part of your book
  • The way I adapted my coaching modules into 6 steps to fit the format of a book with a beginning, a middle and an end
  • Why I went for the...
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How to develop and proactively market your Personal Brand

What is the one ‘thing’ that your business has, that no other business can create, copy or control?

YOU!

YOU are unique...

YOU are one of a kind...

YOU are the real deal!

And, YOU have something incredibly powerful which if you maximise its true potential - it can (and will) grow your business.

I’m referring to your ‘Personal Brand’ – the most powerful marketing and sales tool we all possess.

The intrinsic mix of your passion, values, experience, professional network and of course, skills and expertise.

Authenticity is the key factor as never before has the mantra 'people buy from people' been so relevant.

With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, insincere, disingenuous brands, which promote one thing and yet behave completely different – this includes people!

And it goes without saying, being the true authentic...

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How to kickstart your LinkedIn marketing strategy

As one of the fastest growing social networks in 2019 LinkedIn is THE largest business-oriented platform, with over 630 million professionals worldwide as active members; and more than 13 million companies having company pages.

What is LinkedIn?

Whilst 80% of users operate within a business-to-business environment, LinkedIn serves to build its member’s personal brands, rather than solely their business.

It is strictly used for exchanging knowledge, ideas and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field. It is also a proactive lead generation tool and is used by professionals across my sectors.

“93% of B2B marketers considered LinkedIn the most effective for gaining leads over other channels”
Source: Content Marketing Institute

“62% of B2B companies have won a customer through LinkedIn”
Source: HubSpot

“40% of B2B buyers consider LinkedIn...

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5 Tips to help you promote and grow your Personal Brand

 

How effective is your Personal Brand?

We all have one, but only some people are more aware of it than others.

Some have maximised its true potential to grow their business. Whilst others don’t realise just how powerful it is - take it for granted and never use it to their advantage.

I’m referring to your ‘Personal Brand’ – the most powerful marketing and sales tool we all possess in business. The intrinsic mix of your passion, values, experience, professional network and of course, skills and expertise.

Authenticity is the key factor as never before has the mantra 'people buy from people' been so relevant. Anyone who wants to stand out in an increasingly crowded and challenging marketplace must embrace the concept of personal branding and how it can influence their future.

Here's my 5 Tips to help you promote and grow your Personal Brand.

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