First, we MUST remember that social media is a 2-way tool, and if you only use it to talk AT people, you’re not doing it right.
Whilst in principle, social media ‘listening’ is all about tracking, analysing and responding to customers comments and behaviour (often using third party software), this won’t necessary be the case for smaller businesses that won’t be experiencing the same kind of exposure, engagement and conversation, as a large brand.
So, we first need to encourage conversations and then we’ll be encouraging engagement. Which in turn, will provide valuable insight and free intelligence for future marketing campaigns.
Here’s my top tips of how we can ‘listen’ to our target audience using social media:
Question: What makes a business stand out and engage on social media?
Plenty of businesses make the fatal mistake of being non-human. And it’s surprisingly easy to do.
Being corporate is fine.
Being formal is fine.
However, being a brick wall made purely of corporate messages, sales promotions and business jargon is not. These businesses are using this brick wall to alienate their customers. They’re being the opposite of engaging, and the result is that they push their target market away.
It’s a fact: People buy from people. We all desire the ‘human’ interaction, and social media humanises our business and personal brand.
We MUST follow the golden rule: humanise your brand.
Generating awareness, engaging with your target audience and growing your brand can be challenging and complex - even for us marketers!
It's good to know there's a wide range of free tools and paid-for software which can help you plan, manage and measure your marketing activity.
One of the common questions I get asked when coaching is, what tools and software do I use in my business - so, here's my top five list*... I hope it provides some value to you all :)
1. Kajabi https://lnkd.in/ganWHic
4. Stencil https://lnkd.in/gRJu_kt
5. Ubbersuggest by Neil Patel https://lnkd.in/gh7mmGD
*Please note - some of the links are affiliates for which I may get paid a small commission.
"Social Media is a waste of time and money - unless you can convince me differently, I will no longer be using it!!"
This was a statement made to me a few months back by an extremely frustrated business owner who was about to give up using social media for marketing his business.
When I viewed his business profiles across LinkedIn, Facebook and Twitter, I could see why...
- content was heavily sales driven 'buy this', 'discount offer', 'price match', etc...
- too much waffle and not enough substance - no value proposition!
- no real target market identified - trying too hard to appeal to everyone...
- boring images and lack of creativity...
I could go on...
Sadly, this is a common trend across many business social media feeds... dull, uninspiring content being used to aggressively push products and services rather than trying to engage, listen and build relationships.
So, here's my top five tips for creating engaging, interactive and noticeable social media posts.
Sound familiar? Then you’re not alone.
I recently visited a new client to talk about managing social media marketing requirements. Within ten minutes of our introduction, they informed me that social media wasn’t for them. It didn’t ‘work’ and therefore there was no need pursuing that avenue any further. When I asked why, they proceeded to tell me about the numerous social networks they had subscribed to in order to ‘stay ahead of the game’ and the types of ‘content’ they had inflicted on their...