Elevate Your Business with Expert Marketing and Sales Training

 
Inspire self-confidence, foster innovative thinking, and equip you and your team with cutting-edge business and marketing and sales skills.

 

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Unlock Your Marketing Potential 

In today's fast-paced, digital-centric world, staying ahead of the game is more crucial than ever.

If you're a small business owner or a marketing and sales decision-maker, investing in professional marketing training is not a luxury; it's a necessity. Our tailored courses offer you the knowledge, skills, and confidence to keep up with evolving trends, ensuring that you reach your target audience effectively and stay competitive.

KICKSTART YOUR SOCIAL MEDIA STRATEGY

Navigate the maze of social media platforms and understand how to utilize them to your benefit. Learn to engage your audience and build brand loyalty.

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SUPERCHARGE YOUR DIGITAL MARKETING STRATEGY

Uncover the key components of a comprehensive digital strategy, from SEO and PPC to content marketing, and learn how to tie them all together for maximum impact.

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LINKEDIN FOR BUSINESS: MASTERCLASS

Harness the power of LinkedIn to connect with industry professionals, elevate your brand, and generate leads in a B2B environment.

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CREATING A B2B MARKETING STRATEGY

Discover how to target other businesses effectively, from identifying key decision-makers to crafting compelling value propositions tailored to a corporate audience.

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SUSTAINABLE MARKETING FOR SMEs

Unlock the power of eco-friendly practices while boosting your bottom line with our Sustainable Marketing training course. Make sustainability your competitive advantage!

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SALES STRATEGIES FOR SUCCESS

Elevate your sales game with our premier course. From crafting compelling sales propositions to sealing the deal, we'll guide you every step of the way!

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WHY CHOOSE MARKETING SKILLS ACADEMY TRAINING COURSES?

Marketing Skills Academy, is a leading training provider specialising in small business marketing since 2014. 

Trust us to empower your business leaders, entrepreneurs, and in-house teams with tailored, impactful training.

Gain Crucial Skills

Learn the latest techniques to increase your reach and engagement, converting prospects into qualified leads. Keep up with ever-changing digital marketing trends to stay ahead of the curve.

Strategic Focus

Turn abstract marketing goals into actionable strategies for immediate implementation and future growth. Dive into the world of digital marketing and discover both its theoretical foundations and strategic applications.

Accredited Authority

Guided by Simon Clayton, a seasoned marketing and leadership coach with over 25 years of experience, and a Fellow of the Chartered Institute of Marketing, ensuring you receive instruction from a highly qualified professional.

FEATURED TRAINING COURSE

KICKSTART YOUR SOCIAL MEDIA STRATEGY

Social media is a powerful marketing tool, but it can also be complex and challenging at times. Consequently, a carefully planned and proactive strategy is essential.

This workshop we will provide in-depth training on how to plan, create, deliver and measure a social media marketing strategy. It will cover some of the key social media platforms, with tips on how to use them effectively to engage your customers to increase brand awareness and develop new sales leads.

Duration:  1/2 day - am or pm

Delivery:  Online or in person

Materials: Workbook provided

Who is this training for?

This training workshop is aimed at small business owners and in-house marketing executives and managers who need a proactive and measurable social media plan to generate brand awareness, build a community of followers and fans, and encourage new sales enquiries.

What topics will be covered?

  • Introduction to the ‚Äėsocial-media-sphere'
  • How to create a social media strategy in seven stages
  • How to choose the right social media platforms for your business
  • Creating content using a simple and effective four-stage process
  • How to be a 'human business' on social media
  • How to measure the effectiveness of your social media strategy

Key learnings:

Gain a deep understanding of how to develop a comprehensive social media strategy tailored to your business goals.

Learn a straightforward, four-stage process for creating compelling content that resonates with your audience.

Discover the key performance indicators to track so you can measure the success of your social media strategy and make data-driven decisions.

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Nicola Jayne Little

Founder / CEO / Entrepreneur

 

"Simon has delivered excellent training for our MINT Business Club members over the last year, they've absolutely loved and engaged with it, as he puts them at complete ease teaching marketing in a really accessible way.
We love working with Simon and would recommend him to anyone. 
He is Mr Marketing!"
FEATURED TRAINING COURSE

SUPERCHARGE YOUR DIGITAL MARKETING

Digital marketing offers immense potential for business growth, yet its rapidly evolving nature can make it difficult to navigate. A comprehensive and adaptive digital marketing strategy is crucial for success in today's competitive landscape.

Duration:  1/2 day - am or pm

Delivery:  Online or in person

Materials: Workbook provided

Who is this training for?

This training workshop is aimed at small business owners and in-house marketing executives and managers who need a proactive and measurable digital marketing strategy. 

It will teach you how to plan, create, launch and measure the effectiveness of your digital marketing strategy applying a seven key stage process. 

What topics will be covered?

  • How to plan and¬†create your digital marketing ecosystem utilising a range of channels and tools
  • How to identify your target audience and digital proposition¬†
  • What the most common and successful types of digital content and how to create it with free web tools and software
  • How to measure your digital marketing activity, making sure you are achieving return on investment (ROI)

Key learnings:

Learn how to build a robust digital marketing ecosystem using a diverse range of channels and tools, ensuring reach and engagement with your target audience.

Gain insights into identifying your digital proposition and target audience, as well as how to create compelling and effective content using readily available web tools and software.

Discover actionable metrics and techniques for measuring the effectiveness of your digital marketing activities.

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Laura Bickenson

Jewellery Designer / Entrepreneur 

 

"I found Simon's 'Supercharge your Digital Marketing Strategy' workshop to be full of helpful and relevant advice. It was jam-packed with valuable content, had great structure for effective learning, and was delivered in a friendly and engaging way.
Simon's passion for marketing and his expertise in this field is evident - I'd definitely recommend his workshop to anyone wanting to plan, review or regain focus on their digital marketing strategy."
FEATURED TRAINING COURSE

LINKEDIN FOR BUSINESS: MASTERCLASS

LinkedIn is more than just a B2B platform; it's a powerful tool for personal brand building, idea exchange, and career development. Serving professionals across various sectors, LinkedIn has evolved into an essential networking and lead-generation resource.

The LinkedIn for Business Masterclass will guide you through crafting an impactful profile and executing an effective engagement strategy.

Duration:  1/2 day - am or pm

Delivery:  Online or in person

Materials: Workbook provided

Who is this training for?

The LinkedIn for Business: Masterclass has been created for business professionals from all sectors, who want to grow their network by attracting, engaging and communicating effectively with the 'right' type of contact, whilst enhancing their own personal brand.

Delegates will need to have access to their LinkedIn profiles during this training course.

What topics will be covered?

  • Learn how to optimise your LinkedIn profile, including personal brand positioning, crafting an engaging summary and experience.
  • Gain insights into the¬†'Circle of Influence,' identifying Brand Ambassadors, Role Models, Thought Leaders in your industry.
  • Discover strategies for sourcing prospects and creating targeted lists for lead generation on LinkedIn.
  • Master the art of crafting effective invitation and follow-up messages for enhanced engagement.

Key learnings:

Master the techniques to optimise your LinkedIn profile by enhancing personal brand positioning, drafting compelling summaries and experiences, and ensuring visibility in both LinkedIn and Google searches.

Identify valuable connections and hone your skills in crafting targeted invitation and follow-up messages to maximise engagement.

Acquire actionable strategies for sourcing prospects and effectively measuring the results for ongoing refinement and success.

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Mark Beattie

Business Development Manager 

 

I had the pleasure of recently attending a fantastic 'Linked-In Masterclass' training session with Simon. His delivery was spot on! Pace, style and personable interaction had us all completely engaged and ready to soak up his wealth of knowledge, experience, and useful Linkedin tips-n-tricks!
If you are looking for a passionate trainer who can help inject, revive and drive enthusiasm to achieve increased success in to your sales team, Simon is your guy!
‚≠źÔłŹHighly Recommend‚≠źÔłŹ

 

FEATURED TRAINING COURSE

CREATING A B2B MARKETING STRATEGY

In a competitive landscape, marketing is a crucial component for every business ‚Äď especially those¬†which¬†actively sell products and services to other businesses.

Discover how to target other businesses effectively, from identifying key decision-makers to crafting compelling value propositions tailored to resonate with the corporate world.

Duration:  1/2 day - am or pm

Delivery:  Online or in person

Materials: Workbook provided

Who is this training for?

This course is intricately crafted for small business owners, marketing executives, and sales professionals aiming to deepen their understanding and experience in B2B marketing.

If you're geared towards building meaningful, strategic partnerships and scaling your business's growth through B2B collaborations, this course will provide your roadmap.

What topics will be covered?

  • Market Segmentation: Pinpointing and understanding your ideal business partners and stakeholders.

  • Creating Value Propositions: Develop offers that appeal directly to other businesses and address their specific needs.

  • Targeting Key Decision-Makers: Uncover strategies to engage the primary decision-makers.

  • Marketing Mix in B2B: Leverage¬†tools and channels to reach potential business partners efficiently.

  • KPIs in B2B: Measure the success of your B2B marketing efforts.

Key learnings:

Gain an in-depth understanding of the B2B landscape and its distinct challenges and opportunities.

Acquire tools and strategies for crafting persuasive B2B campaigns that resonate with potential business partners.

Master the art of relationship management, ensuring long-lasting and profitable B2B partnerships.

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Catherine Tuckwell

Brand Photographer 

 

"Simon has a wealth of experience in marketing, everything from social media to email, and everything in between. His training sessions are engaging, insightful and make you think hard about where you are in your business, and where you want to be.
I would not hesitate to recommend him for any marketing advice or training."
FEATURED TRAINING COURSE

SUSTAINABLE MARKETING FOR SMEs

Are you a small business owner looking to make a meaningful impact while driving growth?

The Sustainable Marketing for Small Business Owners course will show you how to align your business values with customer expectations, all while contributing to a more sustainable future.

Duration:  1/2 day - am or pm

Delivery:  Online or in person

Materials: Workbook provided

Who is this training for?

This course is designed for small business owners, marketing managers, and decision-makers who are keen on implementing sustainable practices in their marketing strategies.

If you're looking to connect with a more eco-conscious consumer base and make a meaningful difference, this course is for you.

What topics will be covered?

  • Fundamentals of Sustainable Marketing: What it is and why it matters. How to identify and connect with eco-conscious customers.

  • Sustainable Product Development: Creating products that are both eco-friendly and customer-centric.

  • Crafting Your Marketing Message: Develop compelling, authentic messaging around your sustainability efforts.

  • Measuring Impact: Key performance indicators that can help you track your sustainable marketing effectiveness.¬†

Key learnings:

Gain a deep understanding of the importance and benefits of sustainable marketing.

Acquire practical tools for crafting a compelling, sustainability-focused marketing strategy.

Learn how to identify, reach, and engage with a growing market of conscious consumers.

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Dr Rebecca Williams Dinsdale

Author / Public Speaker / Coach 

 

"Simon offers excellent training. He is measured, pleasant, very well prepared and knowledgeable. His kindly delivery allows the entire room to stay with him and everyone leaves empowered. "
FEATURED TRAINING COURSE

MASTERING THE MARKET: SALES STRATEGIES FOR MODERN SUCCESS

In today's rapidly evolving market, the ability to sell effectively has never been more critical.

This training workshop is designed to empower business owners, marketing managers, and sales executives with the cutting-edge skills needed to thrive.

Duration:  2 days 

Delivery:  Online or in person

Materials: Workbook provided

Who is this training for?

This course is tailored for enterprising small business owners, marketing and sales executives, and strategic decision-makers aiming to enhance their sales approach in today’s dynamic market.

If you aspire to master the art of selling, forge stronger customer relationships, and drive your business to new heights with effective, measurable sales strategies, this course is your launchpad.

 

The workshop is split into two distinct modules:

Module one will guide delegates through the process of creating a proactive and measurable sales strategy:

  • Setting robust sales goals
  • Identifying your target market
  • Crafting a compelling sales proposition
  • How to navigate the tools and channels that will put you ahead of the competition.

Module two focuses on the implementation of your sales strategy:

  • Prospecting with precision
  • Managing customer relationships for long-term loyalty
  • Harnessing negotiation techniques that close deals
  • Measuring success accurately, ensuring continuous improvement.¬†

Key learnings:

Develop dynamic sales strategies tailored to the modern market, focusing on customer-centric goals and targeted marketing.

Master the art of negotiation and customer relationship management to build lasting partnerships.

Utilise metrics to measure sales success and refine your approach.

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Ian Willis

Sales & Marketing Manager

 

"From previous experiences, Sales & Marketing courses can often be more heavily weighted to either of the disciplines. But Simon’s course was perfectly balanced to show how marketing can be used to generate sales, and vice versa.

Delivery was clear and concise, there were no grey areas and at the end of the sessions candidates were equipped to take away the information and implement it into their own strategies regardless of the sector in which they operate.
 
I would highly recommend this course to any sales and/or marketing professionals and would have no hesitation in signing up for further sessions in the future."

Could YOU or YOUR organisation benefit from one of our tailored training courses?

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