Your content: it’s your brand voice and how you speak to customers. More than that, it determines how customers see you and is the ultimate decider of if they continue to engage with you and make the decision to purchase.
Q: What’s the secret of great content that engages, nurtures and communicates with your target audience?
A: It isn’t about you. It isn’t even about your products and services. It’s about one thing: the customer. What are the benefits for them? Why should they use you? Why are you a better choice than the other options available?
Any form of ‘created’ communication – whether written or visualised – with the aim of attracting, acquiring, engaging and communicating with a clearly defined and understood target audience.
Content comes in many forms:
Video Infographic Competition ...
I’m sure we can all remember a time when we experienced poor customer service...
And, I’m sure we told family, friends, colleagues – and the rest of the world on social media!
As buyers and consumers, we have more power and control than ever when it comes to deciding what, where, how and when we purchase.
Which puts a great deal of pressure on business owners - as first impressions DO count!
So here’s my five tips for making a positive first impression with your marketing:
Creating content (such as blogs, video, eBooks, Infographics, etc...) can be time consuming, especially if you’re constantly trying to create new content to share across your social networks.
However, by repurposing our content we extend our reach and exposure, saving valuable time and resources to run our business.
“When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.” Ref: HubSpot
In my video post I’ve mentioned 5 different types of content, which can be repurposed, from a single blog post. Below I extend that further to 10 pieces of content... all created by the same blog post. Enjoy!