There are a plethora of tools available to help reach your objectives - some paid and some free. None replace a solid marketing strategy and human interaction, but each can help manage the stress and strains of planning and running your marketing campaigns.
Here's my top 20 FREE tools for creating and managing your marketing campaigns:
UberSuggest is a free marketing tool that provides you with essential marketing data such as - Keyword ideas, content ideas, web traffic, SEO difficulty and much more. Created by the Search Guru - Neil Patel, this tool will help you to optimise your website and get ahead of your competitors.
Buffer (an alternative to Hootsuite) is a software application for the...
Instagram is fast becoming the most popular social media platform.
In fact, it was the most popular site in 2019, and this trend is expected to continue into 2020 and beyond.
Instagram is growing rapidly, with over a billion active monthly users, of which 72% have admitted to buying an item they originally saw advertised on Instagram.
Instagram not only provides you with the perfect platform to showcase your products in all their glory, but it also has an extremely large number of ready, willing, and engaged users.
This means there is great scope for you to use Instagram in the day-to-day running of your business. You need to learn how to utilise this free source of advertising to maximum efficiency. Don’t miss out. This page is designed to help you create your very own...
Video is the most popular and effective technique your message across to your audience. Failing to use it is a missed opportunity of the highest order.
The good news is that implementing video marketing is easier than ever before. Platforms like Facebook and YouTube actively encourage it. Marketers have never had so much support.
Knowing where to start, however, can be a challenge. In this guide, we’re going to take an in-depth look at the tips, resources and strategies you should use when embarking on any campaign.
Want to learn more? Read on!
In case it wasn’t clear from the introduction, video marketing is important. It’s so important, in fact, that Facebook’s EMEA vice president Nicola Mendelsohn has come out and said that he expects video to be the ONLY way that marketers will advertise on the platform by 2021.
Your content: it’s your brand voice and how you speak to customers. More than that, it determines how customers see you and is the ultimate decider of if they continue to engage with you and make the decision to purchase.
Q: What’s the secret of great content that engages, nurtures and communicates with your target audience?
A: It isn’t about you. It isn’t even about your products and services. It’s about one thing: the customer. What are the benefits for them? Why should they use you? Why are you a better choice than the other options available?
Any form of ‘created’ communication – whether written or visualised – with the aim of attracting, acquiring, engaging and communicating with a clearly defined and understood target audience.
Content comes in many forms:
Video Infographic Competition ...
I’m sure we can all remember a time when we experienced poor customer service...
And, I’m sure we told family, friends, colleagues – and the rest of the world on social media!
As buyers and consumers, we have more power and control than ever when it comes to deciding what, where, how and when we purchase.
Which puts a great deal of pressure on business owners - as first impressions DO count!
So here’s my five tips for making a positive first impression with your marketing:
Creating content (such as blogs, video, eBooks, Infographics, etc...) can be time consuming, especially if you’re constantly trying to create new content to share across your social networks.
However, by repurposing our content we extend our reach and exposure, saving valuable time and resources to run our business.
“When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.” Ref: HubSpot
In my video post I’ve mentioned 5 different types of content, which can be repurposed, from a single blog post. Below I extend that further to 10 pieces of content... all created by the same blog post. Enjoy!