20 FREE tools for creating and managing your marketing campaigns

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Marketing your business can be challenging at the best times - so much to consider from consistently developing ways to engage, communicate and promote your brand through to implementing, managing and measuring your campaigns. 

There are a plethora of tools available to help reach your objectives - some paid and some free. None replace a solid marketing strategy and human interaction, but each can help manage the stress and strains of planning and running  your marketing campaigns.

Here's my top 20 FREE tools for creating and managing your marketing campaigns:


UberSuggest is a free marketing tool that provides you with essential marketing data such as - Keyword ideas, content ideas, web traffic, SEO difficulty and much more. Created by the Search Guru - Neil Patel, this tool will help you to optimise your website and get ahead of your competitors.


Buffer (an alternative to Hootsuite) is a software application for the web and mobile, designed to manage various accounts in social networks.

You can plan and schedule your posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn. It also provides analytics to monitor your activity and results.

Link Explorer

Link Explorer is a sophisticated SEO tool by MOZ (the leading authority in SEO).

Enter your URL into Link Explorer to see the high-level stats like page authority and incoming links. You can also click over to the Top Pages to see which pages on your site get the most links.

Marketing Masterplan

And of course, I couldn’t forget to mention my Marketing Masterplan Planning Guide

If you are struggling to plan and implement your 2020 marketing strategy, this FREE step-by-step guide will help you plan, create and implement your marketing strategy for 2020. 


Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads.

You don't need to have any experience, be a tech wizard or buy a load of camera gear (I shoot my videos on my mobile phone) using this clever software, you can create amazing videos in minutes.


Stencil is an online graphic design tool for small businesses to create visuals for social media, blog posts, emails, presentations or just about anything!

You don't need to have any design experience or be a tech wizard using this ‘drag-and-drop’ software, you can create amazing graphics in minutes. Its’ also packed with loads of free stock images and existing templates.


Kapwing is an online image, video, and GIF editing platform.

The software is in fairly easy to use giving you the tools to make and share your stories on the internet. It has a multimedia-editing suite, which includes the web's most popular meme maker, subtitler, trimmer, looper, filters, and more.


Unsplash is a website dedicated to sharing beautiful, FREE images and photos that you can download and use for any project.

Better than any royalty free or stock photos, the website claims over 110,000 contributing photographers and generates more than 11 billion photo impressions per month on their growing library of over 1.5 million photos.


Using artificial intelligence, Grammarly automatically detects grammar, spelling, punctuation, word choice and style mistakes in your writing. A great partner when writing content for blogs, social media posts and your website!


Banish those long URLs with Bit.ly, which is a free and effective custom URL shortener.

It also provides support services such as link management, API, and custom URLs and monitors the traffic of shortened URL it creates.


Take the strain and brain-ache out of designing your next presentation by downloading one of the many free templates available on 24Slides.

Templates include free data driven, tables, graphs, corporate business model and more.

Venngage Infographic Maker

If you’re trying to present data, statistics or specifications, Infographics are a great way to present such information. They are also highly engaging and sharable.

Venngage has a range of templates on their free plan, which will help you display data in a user-friendly, visual form.


Email marketing is not dead! Mailchimp gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It’s also currently offering free websites (beta testing).


From questionnaires to online surveys and gauging customer reviews, SurveyMonkey will enable you to know how your users or potential clients feel about your brand / product / service / business.


Subscribers is a service which allows you to set up push notifications - notifying potential visitors everytime you add fresh, new content to your website.

Once installed, you can keep your visitors coming back with custom, schedulable, dynamic, and even automatable push notifications.


SumoShare makes it easy for your web visitors to share your content to their friends, family, and others with built-in social media buttons for your site. The more people share your site and content, the more viral traffic you get.


Stuck for ideas for your next blog or social media post?

Portent Content Idea Generator tool will provide you with titles and themes for your next masterpiece. Using a simple, user-friendly interface, just type in a keyword and let the software do the rest!


Zoom is a cloud-based video conferencing platform that can be used for video conferencing meetings, webinars, audio conferencing - which can all be recorded and live chat – currently one of the fastest growing platforms on the web!

Google Analytics

Google’s free analytics tool has been available for some time, providing insights into different traffic sources, real-time tracking, page views, demographics as well as setting up your website goals.

HubSpot CRM

HubSpot CRM is a user-friendly platform that allows you to manage and track your prospects throughout the sales pipeline.

It carries all the necessary basic features but without the often confusing complexity many other CRM platforms have.

If you need a fresh pair of eyes and ears’ to have a closer look at how you market and grow your business, let’s talk/meet for an informal chat – message me or email: [email protected]

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