If you’ve always been a bit wary of online statistics about marketing, you’re not alone. There are thousands of them out there and many aren’t true or get misinterpreted.
To help, here are a few I’ve dug out from the many to help inform your 2021 marketing strategy and what they mean.
According to BrightEdge, 68% of experiences online start with a query on a search engine like Google. SEO is still an important part of any marketing strategy. While getting it right takes time and effort it should continue to be a priority for your business in 2021.
SEO essentials for search success:
According to most of the industry leading marketers, long content (2,500 to 3,000 words) is all the rage. But does it work?
Your content is your brand voice and can be used to engage customers, build a relationship and, ultimately, encourage them to purchase from you.
Various research shows that this type of content gets 77% more backlinks and 3 times more traffic than shorter posts.
When creating your long content, don't forget...
According to the Sprout Social Index report, 57% of consumers will look at a brand’s social media feeds to connect and learn more about them. That means your marketing strategy needs to focus on raising brand awareness on these platforms.
It’s not just about raising awareness – nearly half in the Index report also said they would unfollow a brand if their customer service was not up to scratch.
What does that mean? You need to monitor engagement with your social media feed and respond positively and quickly if there is a query or a complaint.
Here's my six golden rules of social media engagement:
There’s been talk for a while about how fantastic video is for marketing businesses - I being one of the main advocates for a long time! However, the stats speak for themselves:
85% of businesses use video as a marketing tool...
92% of marketers who use video say that it’s an important part of their marketing strategy...
89% of video marketers say video, in general, gives them a good return on their investment...
While it can be more expensive, it’s now the most consumed type of content on the planet.
More than half of consumers would like to see more video content about their favourite brands.
Is it worth taking up a significant chunk of your budget producing video? This is a judgement call for small and medium-sized businesses but it does deliver a strong ROI.
If you're not sure where to start with your video marketing, here's my Complete guide to video marketing providing free tips and advice!
There are plenty of ways to engage in pay per click advertising and it is still a strong marketing approach if you understand how it works and target the right audience.
According to Unbounce, 50% more people who arrive from a PPC link are more likely to buy a product than those who come from an organic search link.
There’s no doubt that if you want to have long-term customers who come back again and again, you need good customer service.
Happy, satisfied customers are the lifeblood for any business and according to smallbizgenius.net, 73% of consumers who follow a brand love it because they have great customer service.
And as the saying goes... People will always do business with people they know, like and trust!
Here's my top five tips for managing your customer service:
Getting other websites (ideally, reputable ones) to link back to your site is important. It’s also pretty challenging. According to Altimeter, 70% of marketers lack a coherent strategy in this area.
If you want people to link to you and improve your SEO, you need to produce exceptional quality content that is relevant to your audience and which they seriously want to link to.
Whether it's Siri, Alexa, Echo or Google, according to Review42, nearly half of us use voice search to get information on the internet.
This is a growing phenomenon.
Why is it important for your marketing?
Voice search works differently and has unique triggers that will need to be reflected in your content and keywords.
Keep an eye on this trend and learn how to leverage the possibilities in 2021.
Finally, we all thought it had died a death, but no.
Email is still an effective marketing tool and has an average open rate of over 22% and a click-through rate of more than 3% which is not to be sniffed at.
What does this mean?
Build your email list and develop a strategy to reach out to your customers if you want to boost conversions and sales.
If you're not sure where to start with your email marketing, here's my 5 Tips to achieve email marketing success!
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