A complete guide to video marketing in 2020

If you’re not using video yet as part of your online marketing strategy, you’re in trouble.

Video is the most popular and effective technique your message across to your audience. Failing to use it is a missed opportunity of the highest order.

The good news is that implementing video marketing is easier than ever before. Platforms like Facebook and YouTube actively encourage it. Marketers have never had so much support.

Knowing where to start, however, can be a challenge. In this guide, we’re going to take an in-depth look at the tips, resources and strategies you should use when embarking on any campaign.

Want to learn more? Read on!

The Importance Of Video Marketing

In case it wasn’t clear from the introduction, video marketing is important. It’s so important, in fact, that Facebook’s EMEA vice president Nicola Mendelsohn has come out and said that he expects video to be the ONLY way that marketers will advertise on the platform by 2021.

Just...

Continue Reading...

How to repurpose content to increase social reach and engagement - 10 ways

 

Creating content (such as blogs, video, eBooks, Infographics, etc...) can be time consuming, especially if you’re constantly trying to create new content to share across your social networks.

However, by repurposing our content we extend our reach and exposure, saving valuable time and resources to run our business.

“When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.” Ref: HubSpot

In my video post I’ve mentioned 5 different types of content, which can be repurposed, from a single blog post. Below I extend that further to 10 pieces of content... all created by the same blog post. Enjoy!

  1. Write a blog post – say 500-1000 words and post on your website. This can then be promoted across all your social networks.

  2. Upload the blog post into video software (such as Lumen 5), which will turn your blog into a video post.

  3. Create a...
Continue Reading...
Close

50% Complete

Download my FREE LinkedIn ebook and receive further marketing goodness in your inbox!

Marketing Skills Academy guarantees 100% privacy. Your information will never be shared with any third parties. You can also unsubscribe from my emails at any time with 1-click. Check out my Privacy Policy for full details.