The right tools and a strategic approach often lead to increased engagement and a higher conversion rate.
Here's my 5 tips for developing your email marketing campaigns:
Email marketing has the ability to generate high quality leads, but only if the right people sign up to your list. List building is one of the most important stages in the process.
You need to obtain quality prospects, otherwise the information that you send out is not going to have the desired effect.
Building a high quality list though takes time, patience and determination.
Ideas to build your list:
These are just some of the possible ideas to increase sign-ups. However, it is important to remember that you can only add someone to your list who has consented to do so.
HOWEVER - PLEASE BE MINDFUL OF GDPR:
General Data Protection Regulation (GDPR)
A law which attempts to standardise data privacy laws across the EU. It became fully legal 1st April 2018 and to comply with the legislation, companies will need permission to contact a person that is “freely given, specific, informed and unambiguous”
Email can be a very personal form of marketing communication. Once you have implemented ethical list building strategies and your list is growing, you need to consider segmenting it into more niche categories.
Email marketing is all about being strategic. Subscribers will quickly look for the unsubscribe button if they are constantly being bombarded with sales messages.
The information that you send to your subscribers should be valuable to them – not constant selling!
Content should be varied including blog posts, articles exclusive to subscribers and video content as well as news stories and occasional marketing offers which aim to generate a direct response.
Different types of email campaigns you can send to your subscribers:
Creating emails for your campaigns should be approached with care.
You only have a matter of seconds to capture the interest of the reader.
Email marketing is only effective if your strategies prove successful. The only way that you can assess whether your campaigns are performing is to collect and evaluate key metrics.
If you use a dedicated email marketing tool (such as MailChimp) you can generate detailed reports within these applications.
Typical data that you can collect and monitor include:
Regularly review this data to fine tune your email marketing campaigns, focusing on strong areas and eliminating strategies, which have proved less successful.