Top 5 Myths about Marketing
Marketing is not just a buzzword, it’s a fully-fledged job title and an integral area of any successful business – regardless of the industry, audience sector, or business size.
Contrary to popular belief, marketing is not a new fangled area of focus designed by and for young people. Marketing has been around forever – just in many different formats.
In this article, I uncover five of the most common myths which exist around the marketing sphere and could be getting in the way of your own marketing strategy.
Everyone is your customer
The very act of marketing is defining and communicating with your target audience, and that means cutting your customer base right down to those who you actually want to attract.
This doesn’t mean that you’re minimising your chance of success; instead, it means you have an opportunity to understand who your target customer is and then tailor your entire marketing strategy around finding them and reaching out to them.
Social Media is a Marketing Strategy
Sure, social media is a great tool to use as part of your marketing. But it’s just that – a tool. Social media on its own is not a strategy.
In fact, it’s up to you to decide which platforms will best suit your messaging and your target audience, and it’s down to you to use those social platforms to boost engagement and drive conversion.
Check out my blog on social platforms for more on which networks and platforms to use for your business.
If you don’t get regular leads from your social posts, you need to stop posting
Far too often we see businesses start out with a great and regular social posting plan, and then slowly tail off when it doesn’t bring them instant business and profit.
We have become a society where we want gratification and reward immediately – but unfortunately, social media and your social profile is something that needs nurturing before you can hope to use it for profit.
Create a plan, use scheduling tools to minimise the daily demand, and believe in the power of great social content. If you give followers value, they will start to see you as an industry expert.
Nobody responds to email marketing anymore
This is something I talk about regularly. Email marketing is not dead – far from it.
Yes, breaking through the noise of spam and branded emails can be a hard slog, but if you build up a high level email list of existing and potential customers, you are essentially nurturing your future profit and business success.
It’s all down to the value you provide and the tools and tricks you use to sign people up to your email list.
And yes – be selective! Remember, the world is not your customer, and you only want to spend valuable time and investment on reeling in the RIGHT audience.
Only qualified marketing professionals can write a marketing plan
If you believe that this is true, turn the tables for a second. Who knows your customer better, you or an outsourced professional?
Who is best equipped to talk about your product, you or the professional?
Who can answer any question relating to your brand, you or a marketing professional?
Marketing is communicating all of the things that a customer needs to know in order to convince them to convert and purchase from you – and, yes, YOU are in the very best position to do that.
Believe in your own expertise and use it to create an effective plan – with the help of a marketing professional to finetune your delivery and strategy.
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If you're not sure where to start with your marketing plan - Download my free guide here: ‘How to create your Marketing Masterplan Blueprint’
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