I’m sure we can all remember a time when we experienced poor customer service...

And, I’m sure we told family, friends, colleagues – and the rest of the world on social media!

As buyers and consumers, we have more power and control than ever when it comes to deciding what, where, how and when we purchase.

Which puts a great deal of pressure on business owners - as first impressions DO count!

So here’s my five tips for making a positive first impression with your marketing: 

• Make sure your branding is consistent across all your marketing channels – from letterhead to website, social media to packaging and point of sale – inconsistency may present a fragmented and disjointed business in your customers mind.
  
  
• Consider your customer journey from the initial enquiry right through to after-sales service – make the experience meaningful and rewarding.
  
  
• Consider your tone of language – friendly is fine, but always remain professional. How...

Social media can be complex and challenging at the best of times - planning activity, creating content, connecting and engaging.

So how do you know if you're using the most appropriate social network?

How do you know if the platform you're using to promote your brand, products or services is the 'right' social channel for your business?

Here are my 5 quick tips for helping you to decide which are the best social channels for your business.

1.  POPULARITY - does the network have many subscribers?

Unless it’s truly niche to your offering, be mindful of marketing your business to a smaller, unknown social network.

2.  AUDIENCE – does your target audience use the network?

No brainer!!

Pointless creating great content if your target audience won’t see it.

3.  COMPETITORS – do your competitors use the network?

Competitor research is essential if you want to grow your business – and define your USP!

What are they posting?
Are they getting much...

First, we MUST remember that social media is a 2-way tool, and if you only use it to talk AT people, you’re not doing it right.

Whilst in principle, social media ‘listening’ is all about tracking, analysing and responding to customers comments and behaviour (often using third party software), this won’t necessary be the case for smaller businesses that won’t be experiencing the same kind of exposure, engagement and conversation, as a large brand.

So, we first need to encourage conversations and then we’ll be encouraging engagement. Which in turn, will provide valuable insight and free intelligence for future marketing campaigns.

 Here’s my top tips of how we can ‘listen’ to our target audience using social media:

1. Ask questions – what do your audience think about X? Are they interested in Y? If you did Z would they be interested?
2. Hashtags connect you with people talking about the same things. Try searching for relevant...

Question: What makes a business stand out and engage on social media?

Plenty of businesses make the fatal mistake of being non-human. And it’s surprisingly easy to do.

Being corporate is fine.

Being formal is fine.

However, being a brick wall made purely of corporate messages, sales promotions and business jargon is not. These businesses are using this brick wall to alienate their customers. They’re being the opposite of engaging, and the result is that they push their target market away.

It’s a fact: People buy from people. We all desire the ‘human’ interaction, and social media humanises our business and personal brand.

We MUST follow the golden rule: humanise your brand.

But how?

1. First and foremost, remember that everyone who will see you on social media is also a human. They think, feel and act like humans. Even your boss. It doesn’t matter if they’re using a personal or business account. They have interests, likes and dislikes, and a...

Generating awareness, engaging with your target audience and growing your brand can be challenging and complex - even for us marketers!

It's good to know there's a wide range of free tools and paid-for software which can help you plan, manage and measure your marketing activity.

One of the common questions I get asked when coaching is, what tools and software do I use in my business - so, here's my top five list*... I hope it provides some value to you all :)

1. Kajabi https://lnkd.in/ganWHic

2. Lumen 5 https://lumen5.com/

3. Buffer https://buffer.com/

4. Stencil https://lnkd.in/gRJu_kt

5. Ubbersuggest by Neil Patel https://lnkd.in/gh7mmGD 

*Please note - some of the links are affiliates for which I may get paid a small commission.

Creating content (such as blogs, video, eBooks, Infographics, etc...) can be time consuming, especially if you’re constantly trying to create new content to share across your social networks.

However, by repurposing our content we extend our reach and exposure, saving valuable time and resources to run our business.

“When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.” Ref: HubSpot

In my video post I’ve mentioned 5 different types of content, which can be repurposed, from a single blog post. Below I extend that further to 10 pieces of content... all created by the same blog post. Enjoy!

1. Write a blog post – say 500-1000 words and post on your website. This can then be promoted across all your social networks.
   
   
2. Upload the blog post into video software (such as Lumen 5), which will turn your blog into a video post.
   
   
3. Create a...

How effective is your Personal Brand?

We all have one, but only some people are more aware of it than others.

Some have maximised its true potential to grow their business. Whilst others don’t realise just how powerful it is - take it for granted and never use it to their advantage.

I’m referring to your ‘Personal Brand’ – the most powerful marketing and sales tool we all possess in business. The intrinsic mix of your passion, values, experience, professional network and of course, skills and expertise.

Authenticity is the key factor as never before has the mantra 'people buy from people' been so relevant. Anyone who wants to stand out in an increasingly crowded and challenging marketplace must embrace the concept of personal branding and how it can influence their future.

Here's my 5 Tips to help you promote and grow your Personal Brand.

Social media can be complex and challenging at the best of times - planning activity, creating content, connecting and engaging...

So how do you know if you're using the most appropriate social network?

How do you know if the platform you're using to promote your brand, products or services is the 'right' social network for your business?

Here are my 5 tips for helping you to decide which are the best social networks for your business. 

Is your website the most powerful marketing tool that you have within your sales arsenal?

There’s a lot more to this digital asset than you may think – and it’s not nearly enough to simply have a website that looks aesthetically pleasing and rather shiny.

In this video, I will share with you my top 5 tips for SUPERCHARGING YOUR WEBSITE! and ensuring that your - 24 hour, 7 days per week, 365 days per year - online sales person is truly working as hard as it can for you.

(Apologies in advance for the heckling seagulls!)

How do you know if your marketing is working?

How do you know if all the time, resources and investment are delivering the desired results for your business?

This is a question I'm asked on a regular basis.

Here are my four key areas for measuring the effectiveness of your marketing activity:

• Brand Awareness
• Engagement
• Lead Generation
• Sales

Enjoy the video!

#marketing #entrepreneurial #marketingstrategies #strategicplanning