Creating content (such as blogs, video, eBooks, Infographics, etc...) can be time consuming, especially if you’re constantly trying to create new content to share across your social networks.

However, by repurposing our content we extend our reach and exposure, saving valuable time and resources to run our business.

“When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.” Ref: HubSpot

In my video post I’ve mentioned 5 different types of content, which can be repurposed, from a single blog post. Below I extend that further to 10 pieces of content... all created by the same blog post. Enjoy!

1. Write a blog post – say 500-1000 words and post on your website. This can then be promoted across all your social networks.
   
   
2. Upload the blog post into video software (such as Lumen 5), which will turn your blog into a video post.
   
   
3. Create a...

How effective is your Personal Brand?

We all have one, but only some people are more aware of it than others.

Some have maximised its true potential to grow their business. Whilst others don’t realise just how powerful it is - take it for granted and never use it to their advantage.

I’m referring to your ‘Personal Brand’ – the most powerful marketing and sales tool we all possess in business. The intrinsic mix of your passion, values, experience, professional network and of course, skills and expertise.

Authenticity is the key factor as never before has the mantra 'people buy from people' been so relevant. Anyone who wants to stand out in an increasingly crowded and challenging marketplace must embrace the concept of personal branding and how it can influence their future.

Here's my 5 Tips to help you promote and grow your Personal Brand.

Social media can be complex and challenging at the best of times - planning activity, creating content, connecting and engaging...

So how do you know if you're using the most appropriate social network?

How do you know if the platform you're using to promote your brand, products or services is the 'right' social network for your business?

Here are my 5 tips for helping you to decide which are the best social networks for your business. 

Is your website the most powerful marketing tool that you have within your sales arsenal?

There’s a lot more to this digital asset than you may think – and it’s not nearly enough to simply have a website that looks aesthetically pleasing and rather shiny.

In this video, I will share with you my top 5 tips for SUPERCHARGING YOUR WEBSITE! and ensuring that your - 24 hour, 7 days per week, 365 days per year - online sales person is truly working as hard as it can for you.

(Apologies in advance for the heckling seagulls!)

How do you know if your marketing is working?

How do you know if all the time, resources and investment are delivering the desired results for your business?

This is a question I'm asked on a regular basis.

Here are my four key areas for measuring the effectiveness of your marketing activity:

• Brand Awareness
• Engagement
• Lead Generation
• Sales

Enjoy the video!

#marketing #entrepreneurial #marketingstrategies #strategicplanning

"Social Media is a waste of time and money - unless you can convince me differently, I will no longer be using it!!"

This was a statement made to me a few months back by an extremely frustrated business owner who was about to give up using social media for marketing his business.

When I viewed his business profiles across LinkedIn, Facebook and Twitter, I could see why...

- content was heavily sales driven 'buy this', 'discount offer', 'price match', etc...
- too much waffle and not enough substance - no value proposition!
- no real target market identified - trying too hard to appeal to everyone...
- boring images and lack of creativity...

I could go on...

Sadly, this is a common trend across many business social media feeds... dull, uninspiring content being used to aggressively push products and services rather than trying to engage, listen and build relationships.

So, here's my top five tips for creating engaging, interactive and noticeable social media posts. 

#marketing ...

Managing social media… So, you’ve got your Facebook page and you’re desperately trying to be ‘Liked’. You’re tweeting for England while you’re LinkedIn profile is receiving invitations from people you’ve never met. But not to worry because you’ve got some great office ‘selfies’ in your Instagram account, not to mention your Google+ page and YouTube channel.

Sound familiar? Then you’re not alone.

I recently visited a new client to talk about managing social media marketing requirements. Within ten minutes of our introduction, they informed me that social media wasn’t for them. It didn’t ‘work’ and therefore there was no need pursuing that avenue any further. When I asked why, they proceeded to tell me about the numerous social networks they had subscribed to in order to ‘stay ahead of the game’ and the types of ‘content’ they had inflicted on their...

IT’S MY BIGGEST IRRITATION IN MARKETING...

...the amount of money some organisations spend on customer acquisition against the punitive amounts spent on customer retention.

In some cases customer acquisition can cost up to 3x more than customer retention... crazy!

‘Love thy Customer’ is the second business commandment after ‘Honour thy Cashflow’... Customers are the life-blood for any business. They know you, they know your business and hopefully they think you’re amazing and wouldn’t hesitate at spending more money to receive even more value from you.

They are also a valuable source for developing new products and services, researching your market and promoting your brand.

For further inspiration, please find below my top 8 ideas for ‘Loving thy Customer’

1. Send them a monthly newsletter / email
2. Interview them for a blog post
3. Offer them discount on a new product / service
4. Arrange a quarterly / annual review meeting
5. Invite them to an...

“Fail to plan… and you plan to fail…”

Look, I hate commercial clichés just as much as the next marketing professional (and you’ll never see one of those motivational posters emblazoned across our office walls).

Yet this phrase holds true time and time again. Success simply cannot be achieved without a strategy.

If you need to generate fresh leads and new customers for your company (and, let’s face it, who doesn’t?), then you need to create a marketing strategy. No ifs, buts or exceptions. Moreover, you need the right strategy. A marketing strategy that provides rock steady focus and guides direction; that identifies your potential customers and how you can communicate with them – and because timing is absolutely crucial – you need a marketing strategy that will also tell you when to communicate and how often.

For the average SME the mere term ‘marketing strategy’ can loom large and seem an almost...