5 tips to spend less and market more

The prospect of marketing your business can be overwhelming, especially when your budget is tight.

But don’t despair! Often the most simple and cost-effective ideas can produce the best results. Here are my top 5 tips to spend less and market more: 

1.        Blogging

Blogging is an essential way of reaching out to your target market and should be the foundation of any social media strategy. Just take a look at some of your biggest competitors and you’re sure to see that they take their blogging efforts seriously.

Reasons to start a blog:

·     They engage with your desired audience in a more informal way, driving brand loyalty and helping readers feel that they know you, your business, and your product / service offering.

·     They provide an opportunity for you to promote your services and products, share your expertise with useful insights and information, which...
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Just what is 'inbound marketing' and how will it help grow my business?

Uncategorized Jan 01, 2019

Consumers are more time short than ever before and the continual bombardment of marketing messages – from the moment we wake until the time we go to bed, has created consumers that are overloaded with advertisements. In response consumers have developed an uncanny ability to be immune to the marketing placed before them – ‘snowblind’ is a word I’ve heard on a few occasions.

Consumers simply aren’t listening like they used to – and it seems that the challenge for businesses has never been tougher.

Adding further to the average SME’s woes is a marketing landscape that has been revolutionised by technology; the rise and rise of social media and the adaptation of SmartPhones are but two leading examples of the ways in which consumer communication has changed irrevocably.

For the thought leaders in business this has presented only opportunity, where marketing has transitioned to something a whole lot more personal.

However for the...

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