What will I learn from the
A practical and jargon-free strategic marketing learning program, created by qualified and experienced Marketing and Leadership Coach, Simon Clayton.
It is designed to provide a step-by-step process for planning, creating, and implementing a proactive and measurable marketing plan, including all the essential tools, channels and techniques to grow a more profitable and sustainable business.
The six-stage process you will learn - and proactively apply to your business, consists of:
Learn how to establish your business aims and set those measurable marketing objectives.
Learn how to define your target audience; Analyse your competitors; and complete a SWOT Analysis.
Learn how to define your Brand Value Proposition and create a Unique Selling Proposition.
Learn how to review your existing marketing tools to plan the specific tactics across digital (web, social media, email...) and traditional media (direct mail, PR and events).
Learn how to determine which tools and channels are the most effective at each stage of the conversion funnel and how / when they will be implemented.
Learn how to set those key metrics for measuring all your marketing activity, across digital and traditional platforms - whilst keeping a close eye on your ROI!
About the author - Simon Clayton
With over 25 years of experience, Simon is a seasoned business coach and educational specialist.
Throughout his career, Simon has owned, managed, and developed businesses, in addition to offering strategic leadership across diverse sectors in the UK and Europe.
In 2014, he founded Marketing Skills Academy, a consultancy acclaimed for its innovative approach in fostering robust leaders by unlocking their true potential.
Alongside these achievements, Simon is a Fellow of the Chartered Institute of Marketing, an Associate Lecturer and Enterprise Mentor at Teesside University and Northumbria University Business Schools.
Founder / Managing Director
“What a book this is! Simon has knocked it out of the park with his Marketing Masterplan. A world of information to kick your marketing into high gear, complete with exercises, activities, and hot tips to really drive home the concepts. I would definitely recommend adding this book to your business strategy reading list!”
"If someone had previously asked me what marketing was, I would have said ‘flashy websites and leaflets’. Then I read the Marketing Masterplan and soon began to understand the importance of strategy - the journey you want your customers to experience and how you position your business as a living breathing entity, something I would never have been able to do myself."
Business, Performance Coach & Therapist
“I'm really impressed with the content, layout and just how friendly Marketing Masterplan is. One of those books that you can go to when you need to work something out or get a practical solution. It will be a great help to sole traders, SMEs and even the corporates could learn something!! Well worth a copy on your bookshelf!”