My first 20 years in business were spent in marketing agencies spanning Teesside, Newcastle, Manchester and London. In between which were three years spent as a marketing manager for a regional kitchen and bathroom company.
These are the years that I consider my 'apprenticeship' – over which time I planned, implemented and delivered a wide array of marketing campaigns for organisations throughout the public, private and third sectors - from SMEs to global brands, charities to the British Government.
It was meant to be a part-time gig. One that gave me a bit of pocket money - a labour of love, if you will. Within 12 months it was turning over £148K, which grew to £400K within three years. I subsequently sold the business two years later (and that's another story).
In 2014, I launched my very own full-service marketing agency. Soon, I realised that being ‘all things to everyone’ was making a busy fool of me. I had to refocus. And I did. Soon it became clear as to what I wanted to achieve in my professional life.
Those twenty years spent in the agency scene served me well, because I knew just how easily business owners are convinced to outsource their marketing.
They are encouraged (or even strong armed) into not taking ownership nor to truly understand what marketing steps and strategies should be taken (or avoided).
I called it the ‘Marketing Masterplan’ – it’s my first coaching program and book, written for small business owners and entrepreneurs. Between its pages is a depth of knowledge that they need to put a powerful strategic marketing plan into action.
I also guest lecture as a digital marketing specialist at both Teesside and Newcastle Universities, working with undergraduates as well as Masters and PhD Research Students.
I love networking, meeting new people and putting in the work to create mutually beneficial business relationships (I’ve been a member of my local business groups for more than 20 years). I’m also a member of the Institute of Digital and Direct Marketing (MIDM); Chartered Management Institute (MCMI) and the UK Marketing Network.
He’s also a Border Terrier, and he keeps me seriously active (up and down the rolling fells and hills of the Lake District, North Yorkshire and Northumberland, kind of active).
"Simon is a marketing genius. His enthusiasm and positive attitude is infectious and we always came away from our marketing sessions full of enthusiasm and brimming with ideas! He gives you all of the support, tools and confidence to create amazing marketing strategies for your business. I can't recommend him enough."
"Simon has the perfect mix of professional know-how and people skills to make working with him a real pleasure. My words cannot do his professionalism and character justice. Never before have I met someone who looked after our business with such genuine interest, which drove commercial success. I look forward to working with him long in to the future."