Perfection is an illusion - so stop striving for it!

content marketing marketing strategy

During the past few weeks have you found yourself thinking -

 I should be posting more on social media
- but first I just need to check my emails...

 I should be creating new marketing content
– but first I just need to look over my ideas again...

 I should be learning a new skill or register for some training
- but first I just need to check the news and then maybe the weather...

 I should be actively seeking new business opportunities
- but first I just need to look at my competitors website again...

 I should be talking more to my existing customers
– but first I just need to check my social media feeds... 

And it goes on... and on... and on...

They call it ‘Analysis Paralysis’...

You’re so busy over–thinking and procrastinating about what to do next, that you actually stop taking any decisive action.

You make excuses which jeopardise progress. 

And, this sort of analysis paralysis can harm your business.

If you’re feeling like this right now, here’s a few tips that will hopefully help conquer your analysis paralysis:

Before you start anything – consider your goals, individually - start lowering those unrealistic expectations and reconsider those unachievable goals. Celebrate ALL the ‘wins’ – not just the big ones!

Actions speak louder than words – often taking that first step can seem HUGE, but in reality can relieve a great deal of pressure and create a sense of achievement. My advice is – just go for it!

Stop striving for perfection – in reality, striving for perfection will actually hold us back. We spend so much time and negative energy worrying about perfection - constantly moving the goalposts - that we never really reach our goals. Perfection is an illusion, so stop striving for it!

Get chunky - Rome wasn't built in a day and neither will your business empire, so break down large tasks into more manageable bitesize chunks. You can even apply a set time for each if that helps.

Remember - YOU are your own worst critic! When you find yourself questioning your abilities, seek help from a trusted third party. Talk to someone who can look at what you’re doing through fresh eyes. Surround yourself with positive people. Feed off their enthusiasm, passion and motivation.

And finally, let’s never forget... running a business is more of a marathon than a sprint! 

Take each day as it comes and enjoy the journey rather than solely focusing on the destination!

If you need a fresh pair of eyes and ears’ to have a closer look at how you market and grow your business, let’s talk/meet for an informal chat – message me or email: [email protected]

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