Hands up – who loves SPAM?
(and I don’t mean the canned cooked pork stuff you used to get at school)
The plethora of unsolicited emails and calls that we still get bombarded with on a daily basis.
Let’s face it, nobody does and yet it’s still cluttering our inboxes – unwanted offers and promotions – quite aggressive sometimes – for products and services that would never appeal to us.
As the quote says, spam exists because of bad targeting...
It’s surprising how many businesses think they know their customers and yet, there’s very often a gap between the basics they already know and, the behaviours and preferences that are key to reaching their target market and selling to them.
Defining who your potential clients are and what motivates them to make a purchase, gives you the power to convert them into loyal, paying customers.
So, if you’re struggling to understand and define who your ideal client is, here’s the guide I use when working with my clients:
So, how well do you know your customer? And what are you doing to keep them happy?