Start-ups and smaller businesses often find it difficult to develop a clear brand that helps them stand out and resonate with potential customers.
Get your brand strategy nailed down and all else should lead from it. It will define the design and feel of your website, for example, and underpin all your marketing activity.
It defines what your business is about to you and your staff as well as your audience.
It’s not just that customers will easily recognize you online or on the high street. Strong brands create emotional connections.
What does that mean? Your customers stick with you and even influence others to buy your products or hire your services. When they see your logo, they have a sense of anticipation.
Strong brands lead to higher sales and more customers.
Here are some stats if you’re not completely convinced:
It’s more than just a logo and a nice web design.
That’s why developing a brand can be such a painful birthing process for businesses. It’s not easy. But it’s also why it’s the first thing you should do before you start developing areas like marketing.
According to Marketing Land:
“When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed outline of what their strategies will be.”
You need to know, for a start what values your brand stands for.
For many business owners, the concept of branding can be intangible and that’s okay. My advice is to keep at it. Burn the midnight oil. Get it right. Engage the intuitive side of your mind. And don’t give up.
There are lots of questions you need the answer to:
The narrative which will bring your brand to life-based on:
Finally, your brand is something that you should revisit regularly. It can grow as your business grows. Don’t be afraid to add to it, tweak areas as things change, and make sure you deliver for your customers.
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