To blog or not to blog? How to plan and write your business blog

‘To blog’ seems to have been a marketing term which has been around for years and yet, its surprising how many businesses still don’t understand what they actually are and how they can add real value to their digital marketing strategies.

Blogging is an essential way of reaching out to your target market and should be the foundation of any social media strategy. They provide something of value before asking for anything in return.

What is a blog?

A blog (or weblog, from where the name originated) is basically an online journal, discussion or diary located on a website.

Unlike the more traditional media stories and press releases, blogs aim to engage in a more informal way, providing a more authentic form of communication.

Blogs can contain a wide range of information and data, which can also be supported with images, videos and animated GIFs.  

Why should a business start a blog?

  • Blogs engage with your desired audience in a more informal way, driving...
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How to repurpose content to increase social reach and engagement - 10 ways

 

Creating content (such as blogs, video, eBooks, Infographics, etc...) can be time consuming, especially if you’re constantly trying to create new content to share across your social networks.

However, by repurposing our content we extend our reach and exposure, saving valuable time and resources to run our business.

“When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.” Ref: HubSpot

In my video post I’ve mentioned 5 different types of content, which can be repurposed, from a single blog post. Below I extend that further to 10 pieces of content... all created by the same blog post. Enjoy!

  1. Write a blog post – say 500-1000 words and post on your website. This can then be promoted across all your social networks.

  2. Upload the blog post into video software (such as Lumen 5), which will turn your blog into a video post.

  3. Create a...
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