Why every small business needs a solid brand strategy and how to create yours

Your brand is the foundation around which your entire business and marketing are based.

Start-ups and smaller businesses often find it difficult to develop a clear brand that helps them stand out and resonate with potential customers.

Why have a brand?

Get your brand strategy nailed down and all else should lead from it. It will define the design and feel of your website, for example, and underpin all your marketing activity.

It defines what your business is about to you and your staff as well as your audience.

It’s not just that customers will easily recognize you online or on the high street. Strong brands create emotional connections.

What does that mean? Your customers stick with you and even influence others to buy your products or hire your services. When they see your logo, they have a sense of anticipation.

Simply put:
Strong brands lead to higher sales and more customers.

Here are some stats if you’re not completely convinced:

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