Sound familiar? Then you’re not alone.
I recently visited a new client to talk about managing social media marketing requirements. Within ten minutes of our introduction, they informed me that social media wasn’t for them. It didn’t ‘work’ and therefore there was no need pursuing that avenue any further. When I asked why, they proceeded to tell me about the numerous social networks they had subscribed to in order to ‘stay ahead of the game’ and the types of ‘content’ they had inflicted on their...
IT’S MY BIGGEST IRRITATION IN MARKETING...
...the amount of money some organisations spend on customer acquisition against the punitive amounts spent on customer retention.
In some cases customer acquisition can cost up to 3x more than customer retention... crazy!
‘Love thy Customer’ is the second business commandment after ‘Honour thy Cashflow’... Customers are the life-blood for any business. They know you, they know your business and hopefully they think you’re amazing and wouldn’t hesitate at spending more money to receive even more value from you.
They are also a valuable source for developing new products and services, researching your market and promoting your brand.
For further inspiration, please find below my top 8 ideas for ‘Loving thy Customer’
If you need to generate fresh leads and new customers for your company (and, let’s face it, who doesn’t?), then you need to create a marketing strategy. No ifs, buts or exceptions. Moreover, you need the right strategy. A marketing strategy that provides rock steady focus and guides direction; that identifies your potential customers and how you can communicate with them – and because timing is absolutely crucial – you need a marketing strategy that will also tell you when to communicate and how often.
For the average SME the mere term ‘marketing strategy’ can loom large and seem an almost...