How to manage your Social Media Strategy… more of a marathon than a sprint!

Managing social media… So, you’ve got your Facebook page and you’re desperately trying to be ‘Liked’. You’re tweeting for England while you’re LinkedIn profile is receiving invitations from people you’ve never met. But not to worry because you’ve got some great office ‘selfies’ in your Instagram account, not to mention your Google+ page and YouTube channel.

Sound familiar? Then you’re not alone.

I recently visited a new client to talk about managing social media marketing requirements. Within ten minutes of our introduction, they informed me that social media wasn’t for them. It didn’t ‘work’ and therefore there was no need pursuing that avenue any further. When I asked why, they proceeded to tell me about the numerous social networks they had subscribed to in order to ‘stay ahead of the game’ and the types of ‘content’ they had inflicted on their...

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How not to lose your customers

IT’S MY BIGGEST IRRITATION IN MARKETING...

...the amount of money some organisations spend on customer acquisition against the punitive amounts spent on customer retention.

In some cases customer acquisition can cost up to 3x more than customer retention... crazy!

‘Love thy Customer’ is the second business commandment after ‘Honour thy Cashflow’... Customers are the life-blood for any business. They know you, they know your business and hopefully they think you’re amazing and wouldn’t hesitate at spending more money to receive even more value from you.

They are also a valuable source for developing new products and services, researching your market and promoting your brand.

For further inspiration, please find below my top 8 ideas for ‘Loving thy Customer’

  1. Send them a monthly newsletter / email
  2. Interview them for a blog post
  3. Offer them discount on a new product / service
  4. Arrange a quarterly / annual review meeting
  5. Invite them to an...
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Tips for creating your marketing strategy

“Fail to plan… and you plan to fail…”

Look, I hate commercial clichés just as much as the next marketing professional (and you’ll never see one of those motivational posters emblazoned across our office walls).

Yet this phrase holds true time and time again. Success simply cannot be achieved without a strategy.

If you need to generate fresh leads and new customers for your company (and, let’s face it, who doesn’t?), then you need to create a marketing strategy. No ifs, buts or exceptions. Moreover, you need the right strategy. A marketing strategy that provides rock steady focus and guides direction; that identifies your potential customers and how you can communicate with them – and because timing is absolutely crucial – you need a marketing strategy that will also tell you when to communicate and how often.

For the average SME the mere term ‘marketing strategy’ can loom large and seem an almost...

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