How to identify and analyse your real competitors

Ahhh!! Competitors!!!

They’re everywhere – doing their thing...

Marketing and selling their products and services in front of your target audience – yes, OUR target audience!!

It’s so frustrating – right?

Well, actually... competitors can also be good for OUR business...

They can be an invaluable source of information and inspiration – and ultimately help us plan our marketing and sales strategies!

How?

To begin, we need to consider who exactly we're competing with...

Initially it may seem obvious who your competitors are. But it’s not always straightforward as so many factors affect customers’ purchase decisions.

For example... thinking like one of your customers, what are their options? Say they work long hours, yes they could purchase from you – but who else offers the same solution? Who offers more? Your competitors may not be the same as you first thought.

If we then take a closer, more in-depth look at which...

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