Marketing can be a challenge at the best of times and constantly having to create fresh new content can be complex and challenging – especially at the moment, during these uncertain times.
‘Content is the fuel for the marketing and sales engine’
We need to keep creating and publishing it - at every stage of our marketing and sales funnel – from generating awareness through to converting leads into paying customers.
Even the stats tell us that content marketing is 3 times more efficient in terms of leads than outbound marketing.
So, if you feeling disillusioned, lacking motivation or lost for ideas, how about applying the 5E’s to your content marketing:
Whether it's writing blogs and articles, filming video, or creating eBooks and...
Your content: it’s your brand voice and how you speak to customers. More than that, it determines how customers see you and is the ultimate decider of if they continue to engage with you and make the decision to purchase.
Q: What’s the secret of great content that engages, nurtures and communicates with your target audience?
A: It isn’t about you. It isn’t even about your products and services. It’s about one thing: the customer. What are the benefits for them? Why should they use you? Why are you a better choice than the other options available?
Any form of ‘created’ communication – whether written or visualised – with the aim of attracting, acquiring, engaging and communicating with a clearly defined and understood target audience.
Content comes in many forms:
Video Infographic Competition ...