The 5 E's of Content Marketing

Do you have difficulty in creating content which engages, nurtures and communicates with your target audience?

Does your marketing content actually ‘convert’?

Marketing can be a challenge at the best of times and constantly having to create fresh new content can be complex and challenging – especially at the moment, during these uncertain times.

‘Content is the fuel for the marketing and sales engine’

We need to keep creating and publishing it - at every stage of our marketing and sales funnel – from generating awareness through to converting leads into paying customers.

Even the stats tell us that content marketing is 3 times more efficient in terms of leads than outbound marketing.

So, if you feeling disillusioned, lacking motivation or lost for ideas, how about applying the 5E’s to your content marketing:

Engage
Entertain
Educate
Empathise
Encourage

Whether it's writing blogs and articles, filming video, or creating eBooks and...

Continue Reading...

How to create marketing content that engages, nurtures and communicates with your target audience

Your content: it’s your brand voice and how you speak to customers. More than that, it determines how customers see you and is the ultimate decider of if they continue to engage with you and make the decision to purchase. 

Q: What’s the secret of great content that engages, nurtures and communicates with your target audience?

A: It isn’t about you. It isn’t even about your products and services. It’s about one thing: the customer. What are the benefits for them? Why should they use you? Why are you a better choice than the other options available?

Content is...

Any form of ‘created’ communication – whether written or visualised – with the aim of attracting, acquiring, engaging and communicating with a clearly defined and understood target audience.

Content comes in many forms:

Video     Infographic          Competition      ...

Continue Reading...
Close

50% Complete

Download my FREE LinkedIn ebook and receive further marketing goodness in your inbox!

Marketing Skills Academy guarantees 100% privacy. Your information will never be shared with any third parties. You can also unsubscribe from my emails at any time with 1-click. Check out my Privacy Policy for full details.