Nobody likes being SOLD to - agree?
As consumers, we like to be in control of the buying process – it’s our cash and we’ll decide how, when and where we’ll part with it!
We like to educate ourselves first by:
- Viewing all the options available
- Listening to what others have to say – especially those who have already experienced the product / service
- Comparing features and benefits
- And, considering the cost – is it competitive - especially in relation to our budget, needs and desires!
As business owners, we need to nurture this process through education - before, during and after purchase - which will help us develop mutually beneficial relationships with our customers.
And, we need to consider each ‘touch-point’ and how we can educate and add value.
Here’s a few ideas on how you can achieve this: