Nobody likes being SOLD to - agree?

As consumers, we like to be in control of the buying process – it’s our cash and we’ll decide how, when and where we’ll part with it!

We like to educate ourselves first by:

- Viewing all the options available

- Listening to what others have to say – especially those who have already experienced the product / service

- Comparing features and benefits

- And, considering the cost – is it competitive - especially in relation to our budget, needs and desires!

As business owners, we need to nurture this process through education - before, during and after purchase - which will help us develop mutually beneficial relationships with our customers.

And, we need to consider each ‘touch-point’ and how we can educate and add value.

Here’s a few ideas on how you can achieve this:

• Demonstrations instore or online - show your customers the product / service in action, demonstrating how it will answer...