STOP SPAMMING!! How to target your ideal customer

Hands up – who loves SPAM?
(and I don’t mean the canned cooked pork stuff you used to get at school)

The plethora of unsolicited emails and calls that we still get bombarded with on a daily basis.

Let’s face it, nobody does and yet it’s still cluttering our inboxes – unwanted offers and promotions – quite aggressive sometimes – for products and services that would never appeal to us.

As the quote says, spam exists because of bad targeting...

  • not understanding or appreciating our target audience
  • their personalities and characteristics,
  • their roles and responsibilities and more importantly,
  • their ‘pain points’ and how we can provide a solution for them.

It’s surprising how many businesses think they know their customers and yet, there’s very often a gap between the basics they already know and, the behaviours and preferences that are key to reaching their target market and selling to them.

Defining who your potential...

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How make a positive first impression with your marketing

I’m sure we can all remember a time when we experienced poor customer service...

And, I’m sure we told family, friends, colleagues – and the rest of the world on social media!

As buyers and consumers, we have more power and control than ever when it comes to deciding what, where, how and when we purchase.

Which puts a great deal of pressure on business owners - as first impressions DO count!

So here’s my five tips for making a positive first impression with your marketing: 

  • Make sure your branding is consistent across all your marketing channels – from letterhead to website, social media to packaging and point of sale – inconsistency may present a fragmented and disjointed business in your customers mind.

  • Consider your customer journey from the initial enquiry right through to after-sales service – make the experience meaningful and rewarding.

  • Consider your tone of language – friendly is fine, but always remain professional. How...
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How not to lose your customers

IT’S MY BIGGEST IRRITATION IN MARKETING...

...the amount of money some organisations spend on customer acquisition against the punitive amounts spent on customer retention.

In some cases customer acquisition can cost up to 3x more than customer retention... crazy!

‘Love thy Customer’ is the second business commandment after ‘Honour thy Cashflow’... Customers are the life-blood for any business. They know you, they know your business and hopefully they think you’re amazing and wouldn’t hesitate at spending more money to receive even more value from you.

They are also a valuable source for developing new products and services, researching your market and promoting your brand.

For further inspiration, please find below my top 8 ideas for ‘Loving thy Customer’

  1. Send them a monthly newsletter / email
  2. Interview them for a blog post
  3. Offer them discount on a new product / service
  4. Arrange a quarterly / annual review meeting
  5. Invite them to an...
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