6 reasons your current marketing strategy isn't working

As you might expect, I get a lot of queries about marketing strategies. The most common is why a particular plan is not working for an individual or business.

Of course, this a big question, much along the lines of how long is a piece of string?

Most failing marketing strategies tend to have common problems associated with them, however. Heres my 6 reasons your current marketing strategy isn't working:

1. Your marketing strategy is not coherent

By coherent, I mean it doesn’t have joined-up thinking. All parts of your marketing strategy should fit together like a glove and each part needs to have a specific purpose and each part should compliment others.

You need to have a firm goal for what you want your marketing to achieve:

  • Do you want to generate more leads?
  • Build your brand visibility?
  • Create a promotion?
  • Support customers who have bought your product or hired your service?

 Check out my quick guide on the 6 essential elements your marketing strategy needs

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Six essential elements to include in your next marketing strategy

I’m sure we’ve all experienced it as there's so much of it about at the moment -

Impersonal…
Unempathetic...
Unwanted!


I'm talking about the plethora of unsolicited emails, advertising posts and messages that we receive for products and services that would never appeal to us.

This 'spam' exists because of bad targeting - not understanding your target audience, their ‘pain points’ and how you can provide a solution.

By defining who your ideal customer is and how to engage with them, will give you the power to one day, convert them into loyal customers.

So, before you invest any time, resources and hard-earned cash in your marketing and sales strategy – understand who your market is!


Sounds crazy, as it’s one of the fundamentals of growing a profitable business, BUT…

I’m seeing and hearing some horror stories at the moment where some businesses are getting it so wrong.

It’s a well-known fact the people will always...

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To blog or not to blog? How to plan and write your business blog

‘To blog’ seems to have been a marketing term which has been around for years and yet, its surprising how many businesses still don’t understand what they actually are and how they can add real value to their digital marketing strategies.

Blogging is an essential way of reaching out to your target market and should be the foundation of any social media strategy. They provide something of value before asking for anything in return.

What is a blog?

A blog (or weblog, from where the name originated) is basically an online journal, discussion or diary located on a website.

Unlike the more traditional media stories and press releases, blogs aim to engage in a more informal way, providing a more authentic form of communication.

Blogs can contain a wide range of information and data, which can also be supported with images, videos and animated GIFs.  

Why should a business start a blog?

  • Blogs engage with your desired audience in a more informal way, driving...
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How to make your business stand out and engage on social media

Question: What makes a business stand out and engage on social media?

Plenty of businesses make the fatal mistake of being non-human. And it’s surprisingly easy to do.

Being corporate is fine.

Being formal is fine.

However, being a brick wall made purely of corporate messages, sales promotions and business jargon is not. These businesses are using this brick wall to alienate their customers. They’re being the opposite of engaging, and the result is that they push their target market away.

It’s a fact: People buy from people. We all desire the ‘human’ interaction, and social media humanises our business and personal brand.

We MUST follow the golden rule: humanise your brand.

But how?

  1. First and foremost, remember that everyone who will see you on social media is also a human. They think, feel and act like humans. Even your boss. It doesn’t matter if they’re using a personal or business account. They have interests, likes and dislikes, and a...
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