How to kickstart your LinkedIn marketing strategy

As one of the fastest growing social networks in 2019 LinkedIn is THE largest business-oriented platform, with over 630 million professionals worldwide as active members; and more than 13 million companies having company pages.

What is LinkedIn?

Whilst 80% of users operate within a business-to-business environment, LinkedIn serves to build its member’s personal brands, rather than solely their business.

It is strictly used for exchanging knowledge, ideas and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field. It is also a proactive lead generation tool and is used by professionals across my sectors.

“93% of B2B marketers considered LinkedIn the most effective for gaining leads over other channels”
Source: Content Marketing Institute

“62% of B2B companies have won a customer through LinkedIn”
Source: HubSpot

“40% of B2B buyers consider LinkedIn...

Continue Reading...
Close

50% Complete

Download my FREE LinkedIn ebook and receive further marketing goodness in your inbox!

Marketing Skills Academy guarantees 100% privacy. Your information will never be shared with any third parties. You can also unsubscribe from my emails at any time with 1-click. Check out my Privacy Policy for full details.