As we slowly exit lockdown and life returns to some type of normality, are you revising or making new plans for your marketing and sales strategy for the rest of the year?

   Will it be the same as previous?

   Focusing on the same customers and target consumers?

   Using the same marketing tools and channels?

   Spending the same budget?

   Hoping (and praying) for the same results as this time last year?

If so - STOP!

Before you spend a penny more on your marketing, conduct an audit.

Far too many businesses make the mistake of throwing money at the same marketing and sales activities, not really sure what they will achieve - hoping it will go back to the 'good ole' days'!

Business has changed.

Consumers have changed. 

Marketing has changed!

Marketing can be an expensive activity for your business, so it's good to know what's working and what isn't - long before you invest your...

STOP!

Before you spend a penny on your marketing...

How about doing a quick marketing audit?

Marketing can be an expensive activity for your business, so it's good to know what's working and what isn't long before you invest your hard earned cash.

For a small business, a marketing audit doesn't need to be too in depth, just concentrate on the important factors which have a big impact on your business operations, resources and spend. Such as:

Your target audience

Your proposition

Your marketing channels and tools

Your measurement and control