Perfection is an illusion - so stop striving for it!

During the past few weeks have you found yourself thinking -

 I should be posting more on social media
- but first I just need to check my emails...

 I should be creating new marketing content
– but first I just need to look over my ideas again...

 I should be learning a new skill or register for some training
- but first I just need to check the news and then maybe the weather...

 I should be actively seeking new business opportunities
- but first I just need to look at my competitors website again...

 I should be talking more to my existing customers
– but first I just need to check my social media feeds... 

And it goes on... and on... and on...

They call it ‘Analysis Paralysis’...

You’re so busy over–thinking and procrastinating about what to do next, that you actually stop taking any decisive action.

You make excuses which jeopardise progress. 

And, this sort of analysis paralysis can...

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How to make your business stand out and engage on social media

Question: What makes a business stand out and engage on social media?

Plenty of businesses make the fatal mistake of being non-human. And it’s surprisingly easy to do.

Being corporate is fine.

Being formal is fine.

However, being a brick wall made purely of corporate messages, sales promotions and business jargon is not. These businesses are using this brick wall to alienate their customers. They’re being the opposite of engaging, and the result is that they push their target market away.

It’s a fact: People buy from people. We all desire the ‘human’ interaction, and social media humanises our business and personal brand.

We MUST follow the golden rule: humanise your brand.

But how?

  1. First and foremost, remember that everyone who will see you on social media is also a human. They think, feel and act like humans. Even your boss. It doesn’t matter if they’re using a personal or business account. They have interests, likes and dislikes, and a...
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