How to create marketing content that engages, nurtures and communicates with your target audience

Your content: it’s your brand voice and how you speak to customers. More than that, it determines how customers see you and is the ultimate decider of if they continue to engage with you and make the decision to purchase. 

Q: What’s the secret of great content that engages, nurtures and communicates with your target audience?

A: It isn’t about you. It isn’t even about your products and services. It’s about one thing: the customer. What are the benefits for them? Why should they use you? Why are you a better choice than the other options available?

Content is...

Any form of ‘created’ communication – whether written or visualised – with the aim of attracting, acquiring, engaging and communicating with a clearly defined and understood target audience.

Content comes in many forms:

Video     Infographic          Competition      ...

Continue Reading...
Close

50% Complete

Download my FREE LinkedIn ebook and receive further marketing goodness in your inbox!

Marketing Skills Academy guarantees 100% privacy. Your information will never be shared with any third parties. You can also unsubscribe from my emails at any time with 1-click. Check out my Privacy Policy for full details.