If you’ve always been a bit wary of online statistics about marketing, you’re not alone. There are thousands of them out there and many aren’t true or get misinterpreted.
To help, here are a few I’ve dug out from the many to help inform your 2021 marketing strategy and what they mean.
According to BrightEdge, 68% of experiences online start with a query on a search engine like Google. SEO is still an important part of any marketing strategy. While getting it right takes time and effort it should continue to be a priority for your business in 2021.
SEO essentials for search success:
It’s not you telling the world how wonderful you are – it’s SOMEONE ELSE – which can be incredibly powerful, especially when it’s fellow professionals and customers words we trust most.
It also helps build and promote your personal brand with your ambassadors, role models and influencers.
Where to begin?
LinkedIn is one of the best special platforms for enabling this – using ‘Endorsements’ and ‘Recommendations’.
The difference between LinkedIn ‘Endorsements’ and ‘Recommendations’:
Endorsements can be given by any of your connections, including people who have never worked with you.
Recommendations are those that you either have to specifically request, or specifically accept from someone. They are about as close as...
Will it be the same as previous?
Focusing on the same customers and target consumers?
Using the same marketing tools and channels?
Spending the same budget?
Hoping (and praying) for the same results as this time last year?
If so - STOP!
Before you spend a penny more on your marketing, conduct an audit.
Far too many businesses make the mistake of throwing money at the same marketing and sales activities, not really sure what they will achieve - hoping it will go back to the 'good ole' days'!
Business has changed.
Consumers have changed.
Marketing has changed!
Marketing can be an expensive activity for your business, so it's good to know what's working and what isn't - long before you invest your...
‘Our website is receiving less traffic – even though we’re still posting fresh content...’
‘My LinkedIn posts are receiving fewer likes, comments and shares...’
‘Our weekly email newsletter has been receiving fewer opens and clicks...’
‘My sales have declined dramatically...’
All of which can be very disheartening.
Whilst being regular and present with your marketing is still REALLY important - life has changed.
And, your target audience may no longer desire the same types of communication they previously used to like... desire – even relish!
Maybe this is a good opportunity to change the way in which you communicate with your target audience?
Make your marketing more relatable, authentic and empathetic.
Use scenarios, stories and real-life...
There, I’ve said it!!
If you’re already feeling offended, please don’t read on.
Change occurs often when we least expect it – and it can be immediate or over a long period of time.
One thing that is for certain, business is in a period of change at present.
A period of ‘forced’ change.
We can no longer physically meet face-to-face – for meetings, group training, seminars and conferences.
We can no longer meet for a coffee, lunch or go to the pub or even share dinner after work.
And we can no longer share a joke or some juicy gossip with our...
There are a plethora of tools available to help reach your objectives - some paid and some free. None replace a solid marketing strategy and human interaction, but each can help manage the stress and strains of planning and running your marketing campaigns.
Here's my top 20 FREE tools for creating and managing your marketing campaigns:
UberSuggest is a free marketing tool that provides you with essential marketing data such as - Keyword ideas, content ideas, web traffic, SEO difficulty and much more. Created by the Search Guru - Neil Patel, this tool will help you to optimise your website and get ahead of your competitors.
Buffer (an alternative to Hootsuite) is a software application for the...
This can lead to a detrimental effect on their business, causing more stress and anxiety.
However, marketing doesn't need to cost a fortune, in fact there's much you can do which costs very little - apart from your time and application.
Here's my top 10 tips to market your business without spending a penny:
1. Review your marketing plan – now is the time to take action!
What's working and what’s not?
Can you diversify? Offer something better or more efficient than your competitors?
Consider new markets - new products / services - can they be delivered online?
2. Build a FREE website and email marketing campaign using MailChimp.
3. Network (Online) - over 250,000+ social media groups -...
Well, actually... competitors can also be good for OUR business...
They can be an invaluable source of information and inspiration – and ultimately help us plan our marketing and sales strategies!
To begin, we need to consider who exactly we're competing with...
Initially it may seem obvious who your competitors are. But it’s not always straightforward as so many factors affect customers’ purchase decisions.
For example... thinking like one of your customers, what are their options? Say they work long hours, yes they could purchase from you – but who else offers the same solution? Who offers more? Your competitors may not be the same as you first thought.
If we then take a closer, more in-depth look at which...
The prospect of marketing your business can be overwhelming, especially when your budget is tight.
But don’t despair! Often the most simple and cost-effective ideas can produce the best results.
Here are my 10 quick and easy tips to spend less and market more!
Before you spend a penny on your marketing...
How about doing a quick marketing audit?
Marketing can be an expensive activity for your business, so it's good to know what's working and what isn't long before you invest your hard earned cash.
For a small business, a marketing audit doesn't need to be too in depth, just concentrate on the important factors which have a big impact on your business operations, resources and spend. Such as:
Your target audience
Your marketing channels and tools
Your measurement and control