Do you know what your ‘customer journey’ looks like?
Or how many touchpoints your audience experiences from being a cold prospect to a warm hot lead?
The customer journey refers to the process someone goes through, from being a member of your target audience to becoming a customer/partner.
And, every person who has an interest in your product or service, will experience that 'journey'.
As business owners, we need to consider each time a person has any form of contact with our brand - more commonly known as a ‘touchpoints’. Research tells us that the average number of touchpoints someone undergoes before they become a customer is eight.
The more targeted touchpoints we can create – the better!
Brand touchpoints can include a wide range of marketing activities including:
The list doesn't need to be too exhaustive, just consider your target audience - who they are, what they do and their pain points (this is where you can offer a solution) and more...
Hands up – who loves SPAM?
(and I don’t mean the canned cooked pork stuff you used to get at school)
The plethora of unsolicited emails and calls that we still get bombarded with on a daily basis.
Let’s face it, nobody does and yet it’s still cluttering our inboxes – unwanted offers and promotions – quite aggressive sometimes – for products and services that would never appeal to us.
As the quote says, spam exists because of bad targeting...
It’s surprising how many businesses think they know their customers and yet, there’s very often a gap between the basics they already know and, the behaviours and preferences that are key to reaching their target market and selling to them.
Defining who your potential...