How to plan your customer journey using touchpoints
Do you know what your ‘customer journey’ looks like?
Or how many touchpoints your audience experiences from being a cold prospect to a warm hot lead?
The customer journey refers to the process someone goes through, from being a member of your target audience to becoming a customer/partner.
And, every person who has an interest in your product or service, will experience that 'journey'.
As business owners, we need to consider each time a person has any form of contact with our brand - more commonly known as a ‘touchpoints’. Research tells us that the average number of touchpoints someone undergoes before they become a customer is eight.
The more targeted touchpoints we can create – the better!
Brand touchpoints can include a wide range of marketing activities including:
The list doesn't need to be too exhaustive, just consider your target audience - who they are, what they do and their pain points (this is where you can offer a solution) and more...
STOP SPAMMING!! How to target your ideal customer
Hands up – who loves SPAM?
(and I don’t mean the canned cooked pork stuff you used to get at school)
The plethora of unsolicited emails and calls that we still get bombarded with on a daily basis.
Let’s face it, nobody does and yet it’s still cluttering our inboxes – unwanted offers and promotions – quite aggressive sometimes – for products and services that would never appeal to us.
As the quote says, spam exists because of bad targeting...
- not understanding or appreciating our target audience
- their personalities and characteristics,
- their roles and responsibilities and more importantly,
- their ‘pain points’ and how we can provide a solution for them.
It’s surprising how many businesses think they know their customers and yet, there’s very often a gap between the basics they already know and, the behaviours and preferences that are key to reaching their target market and selling to them.
Defining who your potential...
