How to plan your customer journey using touchpoints

Do you know what your ‘customer journey’ looks like?

Or how many touchpoints your audience experiences from being a cold prospect to a warm hot lead?

The customer journey refers to the process someone goes through, from being a member of your target audience to becoming a customer/partner.

And, every person who has an interest in your product or service, will experience that 'journey'.

As business owners, we need to consider each time a person has any form of contact with our brand - more commonly known as a ‘touchpoints’. Research tells us that the average number of touchpoints someone undergoes before they become a customer is eight.

The more targeted touchpoints we can create – the better!

Brand touchpoints can include a wide range of marketing activities including:

The list doesn't need to be too exhaustive, just consider your target audience - who they are, what they do and their pain points (this is where you can offer a solution) and more...

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STOP SPAMMING!! How to target your ideal customer

Hands up – who loves SPAM?
(and I don’t mean the canned cooked pork stuff you used to get at school)

The plethora of unsolicited emails and calls that we still get bombarded with on a daily basis.

Let’s face it, nobody does and yet it’s still cluttering our inboxes – unwanted offers and promotions – quite aggressive sometimes – for products and services that would never appeal to us.

As the quote says, spam exists because of bad targeting...

  • not understanding or appreciating our target audience
  • their personalities and characteristics,
  • their roles and responsibilities and more importantly,
  • their ‘pain points’ and how we can provide a solution for them.

It’s surprising how many businesses think they know their customers and yet, there’s very often a gap between the basics they already know and, the behaviours and preferences that are key to reaching their target market and selling to them.

Defining who your potential...

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