STOP SPAMMING!! How to target your ideal customer
Nov 21, 2019
Hands up – who loves SPAM?
(and I don’t mean the canned cooked pork stuff you used to get at school)
The plethora of unsolicited emails and calls that we still get bombarded with on a daily basis.
Let’s face it, nobody does and yet it’s still cluttering our inboxes – unwanted offers and promotions – quite aggressive sometimes – for products and services that would never appeal to us.
As the quote says, spam exists because of bad targeting...
- not understanding or appreciating our target audience
- their personalities and characteristics,
- their roles and responsibilities and more importantly,
- their ‘pain points’ and how we can provide a solution for them.
It’s surprising how many businesses think they know their customers and yet, there’s very often a gap between the basics they already know and, the behaviours and preferences that are key to reaching their target market and selling to them.
Defining who your potential...
