10 stats that will help guide you with your 2021 marketing strategy

There are lies, damned lies, and statistics.

If you’ve always been a bit wary of online statistics about marketing, you’re not alone. There are thousands of them out there and many aren’t true or get misinterpreted.

To help, here are a few I’ve dug out from the many to help inform your 2021 marketing strategy and what they mean.

1. Get your SEO right

According to BrightEdge, 68% of experiences online start with a query on a search engine like Google. SEO is still an important part of any marketing strategy. While getting it right takes time and effort it should continue to be a priority for your business in 2021.

SEO essentials for search success:

  • Crawl accessibility (aka spiders) - ‘Crawling’ is what search engines do to look at your site and determine what information is on there.
  • Compelling content - Once a person visits your site, you should aim to keep them there and give them the information they’re looking for. Blogs, news, product,...
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