The 5 E's of Content Marketing

Do you have difficulty in creating content which engages, nurtures and communicates with your target audience?

Does your marketing content actually ‘convert’?

Marketing can be a challenge at the best of times and constantly having to create fresh new content can be complex and challenging – especially at the moment, during these uncertain times.

‘Content is the fuel for the marketing and sales engine’

We need to keep creating and publishing it - at every stage of our marketing and sales funnel – from generating awareness through to converting leads into paying customers.

Even the stats tell us that content marketing is 3 times more efficient in terms of leads than outbound marketing.

So, if you feeling disillusioned, lacking motivation or lost for ideas, how about applying the 5E’s to your content marketing:

Engage
Entertain
Educate
Empathise
Encourage

Whether it's writing blogs and articles, filming video, or creating eBooks and...

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Are you taking advantage of 'Sneaky Marketing'?

Last week I had a meeting with my amazing accountant. I say amazing because she keeps me on the straight and narrow when it comes to my business finances. Needless to say, every business should have an amazing accountant!

Whilst starting my laptop, she strategically placed a self-branded Kit Kat next to my coffee. Logo on the front in brand colours - contact details on the back - simple, subtle and highly effective!

WOW!!! How crafty... how sneaky... how absolutely brilliant!!!

I like to call this ‘Sneaky Marketing'.

Now, before I get bombarded with comments telling me "this isn't new, it's been around for years!" - I know, BUT it's still one of the most underrated forms of engagement marketing which doesn’t have to cost a fortune!

Marketing your business doesn't need to be highly sophisticated or super clever - sometimes the most simple ideas are the best! 

Just think about how you can promote your business using your regular, run-of-the-mill...

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How to take advantage of your marketing gold dust

Word of mouth recommendations are one of the oldest (and most believable) forms of marketing in the world – and still one of the most effective!

It’s not you telling the world how wonderful you are – it’s SOMEONE ELSE – which can be incredibly powerful, especially when it’s fellow professionals and customers words we trust most.

It also helps build and promote your personal brand with your ambassadors, role models and influencers.

Where to begin?

LinkedIn is one of the best special platforms for enabling this – using ‘Endorsements’ and ‘Recommendations’.

The difference between LinkedIn ‘Endorsements’ and ‘Recommendations’:

Endorsements can be given by any of your connections, including people who have never worked with you.

Recommendations are those that you either have to specifically request, or specifically accept from someone. They are about as close as...

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10 quick and easy tips to spend less and market more!

The prospect of marketing your business can be overwhelming, especially when your budget is tight.

But don’t despair! Often the most simple and cost-effective ideas can produce the best results.

Here are my 10 quick and easy tips to spend less and market more!

  1. Blog – Still one of the most effective ways to share your knowledge and expertise as well as position your brand and extend your reach. Engage with your desired audience in a more informal way - search engines love them too!

  2. Network (Offline) - People buy from people! It’s a two-way process - making connections and building mutually beneficial relationships.

    There are plenty of local and regional networking events from BNI to Network B2B, Chamber of Commerce to FSB. If you can’t find a suitable networking event – why not set up your own?

  3. Network (Online) - Currently over 250,000+ social media groups - region, sector and...
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How to 'educate' and grow meaningful relationships with your customers

Nobody likes being SOLD to - agree?

As consumers, we like to be in control of the buying process – it’s our cash and we’ll decide how, when and where we’ll part with it!

We like to educate ourselves first by:

- Viewing all the options available

- Listening to what others have to say – especially those who have already experienced the product / service

- Comparing features and benefits

- And, considering the cost – is it competitive - especially in relation to our budget, needs and desires!

As business owners, we need to nurture this process through education - before, during and after purchase - which will help us develop mutually beneficial relationships with our customers.

And, we need to consider each ‘touch-point’ and how we can educate and add value.

Here’s a few ideas on how you can achieve this:

  • Demonstrations instore or online - show your customers the product / service in action, demonstrating how it will answer...
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How make a positive first impression with your marketing

I’m sure we can all remember a time when we experienced poor customer service...

And, I’m sure we told family, friends, colleagues – and the rest of the world on social media!

As buyers and consumers, we have more power and control than ever when it comes to deciding what, where, how and when we purchase.

Which puts a great deal of pressure on business owners - as first impressions DO count!

So here’s my five tips for making a positive first impression with your marketing: 

  • Make sure your branding is consistent across all your marketing channels – from letterhead to website, social media to packaging and point of sale – inconsistency may present a fragmented and disjointed business in your customers mind.

  • Consider your customer journey from the initial enquiry right through to after-sales service – make the experience meaningful and rewarding.

  • Consider your tone of language – friendly is fine, but always remain professional. How...
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Are you using the ‘right’ social channels for your business?

Social media can be complex and challenging at the best of times - planning activity, creating content, connecting and engaging.

So how do you know if you're using the most appropriate social network?

How do you know if the platform you're using to promote your brand, products or services is the 'right' social channel for your business?

Here are my 5 quick tips for helping you to decide which are the best social channels for your business.

1.  POPULARITY - does the network have many subscribers?

Unless it’s truly niche to your offering, be mindful of marketing your business to a smaller, unknown social network.

2.  AUDIENCE – does your target audience use the network?

No brainer!!

Pointless creating great content if your target audience won’t see it.

3.  COMPETITORS – do your competitors use the network?

Competitor research is essential if you want to grow your business – and define your USP!

What are they posting?
Are they getting much...

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