Nobody likes being SOLD to - agree?
As consumers, we like to be in control of the buying process – it’s our cash and we’ll decide how, when and where we’ll part with it!
We like to educate ourselves first by:
- Viewing all the options available
- Listening to what others have to say – especially those who have already experienced the product / service
- Comparing features and benefits
- And, considering the cost – is it competitive - especially in relation to our budget, needs and desires!
As business owners, we need to nurture this process through education - before, during and after purchase - which will help us develop mutually beneficial relationships with our customers.
And, we need to consider each ‘touch-point’ and how we can educate and add value.
Here’s a few ideas on how you can achieve this:
I’m sure we can all remember a time when we experienced poor customer service...
And, I’m sure we told family, friends, colleagues – and the rest of the world on social media!
As buyers and consumers, we have more power and control than ever when it comes to deciding what, where, how and when we purchase.
Which puts a great deal of pressure on business owners - as first impressions DO count!
So here’s my five tips for making a positive first impression with your marketing:
How do you know if the platform you're using to promote your brand, products or services is the 'right' social channel for your business?
Here are my 5 quick tips for helping you to decide which are the best social channels for your business.
1. POPULARITY - does the network have many subscribers?
Unless it’s truly niche to your offering, be mindful of marketing your business to a smaller, unknown social network.
2. AUDIENCE – does your target audience use the network?
Pointless creating great content if your target audience won’t see it.
3. COMPETITORS – do your competitors use the network?
Competitor research is essential if you want to grow your business – and define your USP!
What are they posting?
Are they getting much...