I'm talking about the plethora of unsolicited emails, advertising posts and messages that we receive for products and services that would never appeal to us.
This 'spam' exists because of bad targeting - not understanding your target audience, their ‘pain points’ and how you can provide a solution.
By defining who your ideal customer is and how to engage with them, will give you the power to one day, convert them into loyal customers.
So, before you invest any time, resources and hard-earned cash in your marketing and sales strategy – understand who your market is!
Sounds crazy, as it’s one of the fundamentals of growing a profitable business, BUT…
I’m seeing and hearing some horror stories at the moment where some businesses are getting it so wrong.
It’s a well-known fact the people will always...