To blog or not to blog? How to plan and write your business blog

‘To blog’ seems to have been a marketing term which has been around for years and yet, its surprising how many businesses still don’t understand what they actually are and how they can add real value to their digital marketing strategies.

Blogging is an essential way of reaching out to your target market and should be the foundation of any social media strategy. They provide something of value before asking for anything in return.

What is a blog?

A blog (or weblog, from where the name originated) is basically an online journal, discussion or diary located on a website.

Unlike the more traditional media stories and press releases, blogs aim to engage in a more informal way, providing a more authentic form of communication.

Blogs can contain a wide range of information and data, which can also be supported with images, videos and animated GIFs.  

Why should a business start a blog?

  • Blogs engage with your desired audience in a more informal way, driving...
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How to manage your Social Media Strategy… more of a marathon than a sprint!

Managing social media… So, you’ve got your Facebook page and you’re desperately trying to be ‘Liked’. You’re tweeting for England while you’re LinkedIn profile is receiving invitations from people you’ve never met. But not to worry because you’ve got some great office ‘selfies’ in your Instagram account, not to mention your Google+ page and YouTube channel.

Sound familiar? Then you’re not alone.

I recently visited a new client to talk about managing social media marketing requirements. Within ten minutes of our introduction, they informed me that social media wasn’t for them. It didn’t ‘work’ and therefore there was no need pursuing that avenue any further. When I asked why, they proceeded to tell me about the numerous social networks they had subscribed to in order to ‘stay ahead of the game’ and the types of ‘content’ they had inflicted on their...

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5 tips to spend less and market more

The prospect of marketing your business can be overwhelming, especially when your budget is tight.

But don’t despair! Often the most simple and cost-effective ideas can produce the best results. Here are my top 5 tips to spend less and market more: 

1.        Blogging

Blogging is an essential way of reaching out to your target market and should be the foundation of any social media strategy. Just take a look at some of your biggest competitors and you’re sure to see that they take their blogging efforts seriously.

Reasons to start a blog:

·     They engage with your desired audience in a more informal way, driving brand loyalty and helping readers feel that they know you, your business, and your product / service offering.

·     They provide an opportunity for you to promote your services and products, share your expertise with useful insights and information, which...
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