How to audit your marketing and revise your strategies

As we slowly exit lockdown and life returns to some type of normality, are you revising or making new plans for your marketing and sales strategy for the rest of the year?

   Will it be the same as previous?

   Focusing on the same customers and target consumers?

   Using the same marketing tools and channels?

   Spending the same budget?

   Hoping (and praying) for the same results as this time last year?

If so - STOP!

Before you spend a penny more on your marketing, conduct an audit.

Far too many businesses make the mistake of throwing money at the same marketing and sales activities, not really sure what they will achieve - hoping it will go back to the 'good ole' days'!

Business has changed.

Consumers have changed. 

Marketing has changed!

Marketing can be an expensive activity for your business, so it's good to know what's working and what isn't - long before you invest your...

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